AirPods vs JBL:Which is more popular by branded search in New Zealand?

Name: AirPods vs JBL: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, AirPods had more branded searches than JBL among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to JBL’s 50.5K, and held a 44.5% Share of Search versus JBL’s 20.1%.

Share of Search among headphone brands in New Zealand in August 2026Which is more popular in search, AirPods or JBL?

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Which is more popular in search, AirPods or JBL?

Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AirPods and JBL among headphone brands in New Zealand, by month

Month	AirPods	JBL	Sony	Bose	Sennheiser	Skullcandy	Beats	Marshall	Jabra
Oct 2025	44.6%	19.2%	17.7%	7.9%	3.7%	2.4%	2.1%	1%	1.4%
Nov 2025	42%	21.7%	18.1%	8.2%	3.5%	2.2%	1.9%	1.2%	1.1%
Dec 2025	38.2%	28.8%	16.2%	7.5%	3.2%	2.3%	1.9%	1.1%	0.88%
Jan 2026	41.6%	23.1%	18.1%	7.3%	3.4%	2.3%	2%	1.1%	1.3%
Feb 2026	43.7%	20.4%	18.1%	6.7%	3.7%	2.6%	2.4%	0.99%	1.5%
Mar 2026	46.4%	18.7%	17.6%	6.7%	3.6%	2.6%	2.1%	0.92%	1.4%
Apr 2026	41.4%	22.2%	18.2%	7.2%	3.8%	2.4%	2.3%	0.98%	1.3%
May 2026	43.2%	19.8%	18.2%	7.3%	4.3%	2.4%	2.4%	1.1%	1.3%
Jun 2026	44.2%	19.1%	17.8%	7.2%	4.8%	2.4%	2.3%	1%	1.2%
Jul 2026	43.3%	19.9%	17.8%	7%	4.9%	2.4%	2.3%	1.1%	1.2%
Aug 2026	44.5%	20.1%	16.9%	7.1%	4.1%	3%	1.9%	1.2%	1.2%
Sep 2026	—	—	—	—	—	—	—	—	—

How has the AirPods and JBL comparison changed over the last 12 months?

3 findings

AirPods was ahead of JBL in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, AirPods’ estimated Share of Search among headphone brands in New Zealand moved from 44.6% to 44.5%, and its estimated monthly branded searches moved from 102K to 112K.
Across the 11 months ending August 2026, JBL’s estimated Share of Search among headphone brands in New Zealand moved from 19.2% to 20.1%, and its estimated monthly branded searches moved from 43.9K to 50.5K.

How did search popularity change for New Zealand headphone brands in August 2026?

2 changes

In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AirPods’ and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.