Bose vs JBL:Which is more popular by branded search in New Zealand?
In August 2026, JBL had more branded searches than Bose among headphone brands in New Zealand. JBL was estimated to have 50.5K branded searches compared to Bose’s 17.9K, and held a 20.1% Share of Search versus Bose’s 7.1%.
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Which is more popular in search, Bose or JBL?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBL, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Bose and JBL comparison changed over the last 12 months?
3 findings
- JBL was ahead of Bose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand moved from 7.9% to 7.1%, and its estimated monthly branded searches moved from 18K to 17.9K.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among headphone brands in New Zealand moved from 19.2% to 20.1%, and its estimated monthly branded searches moved from 43.9K to 50.5K.
How did search popularity change for New Zealand headphone brands in August 2026?
1 change
Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
19 branded search terms
- bose
- bose bluetooth speaker
- bose cancelling headphones
- bose co nz
- bose ear phones
- bose earbuds
- bose earphones
- bose near me
- bose nz
- bose online
- bose open earbuds
- bose qc
- bose qc earbuds
- bose qc headphones
- bose soundbar
- bose soundlink
- bose soundlink flex
- bose speakers
- bose tv speaker
JBL
23 branded search terms
- jbl
- jbl 320
- jbl bluetooth speaker
- jbl boombox 4
- jbl boombox3
- jbl charge 5
- jbl charge 6
- jbl clip 5
- jbl ear buds
- jbl earbuds
- jbl earphones
- jbl flip 7
- jbl go 4
- jbl headphones
- jbl mic
- jbl near me
- jbl nz
- jbl online
- jbl partybox
- jbl partybox 320
- jbl sound bar
- jbl speaker
- jbl wireless mic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.