AirPods vs Bose:Which is more popular by branded search in New Zealand?
In August 2026, AirPods had more branded searches than Bose among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to Bose’s 17.9K, and held a 44.5% Share of Search versus Bose’s 7.1%.
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Which is more popular in search, AirPods or Bose?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AirPods, Bose. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the AirPods and Bose comparison changed over the last 12 months?
3 findings
- AirPods was ahead of Bose in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AirPods’ estimated Share of Search among headphone brands in New Zealand moved from 44.6% to 44.5%, and its estimated monthly branded searches moved from 102K to 112K.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand moved from 7.9% to 7.1%, and its estimated monthly branded searches moved from 18K to 17.9K.
How did search popularity change for New Zealand headphone brands in August 2026?
1 change
In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AirPods’ and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AirPods
27 branded search terms
- airpods
- airpods 2
- airpods 3
- airpods 3 pro
- airpods 4
- airpods earbuds
- airpods earphones
- airpods gen 2
- airpods headphones
- airpods max
- airpods max 2
- airpods near me
- airpods new zealand
- airpods nz
- airpods online
- airpods pro
- airpods pro 3
- airpods pro 4
- airpods pro2
- apple airpods
- apple airpods 4
- apple airpods max
- apple airpods pro
- apple airpods pro 2
- apple airpods pro 3
- find mine airpods
- new airpods
Bose
19 branded search terms
- bose
- bose bluetooth speaker
- bose cancelling headphones
- bose co nz
- bose ear phones
- bose earbuds
- bose earphones
- bose near me
- bose nz
- bose online
- bose open earbuds
- bose qc
- bose qc earbuds
- bose qc headphones
- bose soundbar
- bose soundlink
- bose soundlink flex
- bose speakers
- bose tv speaker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.