Brandwave

How popular isSkullcandy?

In September 2026, people searched for Skullcandy by name about 6,840 times in New Zealand, a 39.9% increase from the previous year. These searches made up 2.8% of all New Zealand bluetooth headphones brand searches, placing Skullcandy sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bluetooth headphones brands, Skullcandy appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Skullcandy is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Apple AirPodsShare of searches 51.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. SonyShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SkullcandyShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top bluetooth headphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skullcandy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skullcandy is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. JBL4th
  5. Apple AirPods5th
  6. Skullcandy6th
  7. Beats–
  8. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skullcandy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth headphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bluetooth headphones brands compete with Skullcandy?

Skullcandy against bluetooth headphones brands in New Zealand, by month

Share of searches by month for Apple AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSennheiserSkullcandyBeatsSamsung
Oct 202552.2%22.5%10.8%8.4%3.2%2%0.51%0.28%
Nov 202551.4%24.1%10.8%8.4%2.9%1.8%0.46%0.25%
Dec 202546.1%31.6%9.3%7.8%2.7%1.8%0.49%0.23%
Jan 202649.6%26.2%10.8%7.8%2.8%2%0.54%0.29%
Feb 202655%21.8%10.7%6.8%2.8%2.1%0.4%0.27%
Mar 202654.9%21%10.9%7.1%3.1%2.3%0.45%0.3%
Apr 202650.6%25.1%10.8%7.3%3.2%2.2%0.45%0.3%
May 202652.8%22.3%10.6%7.6%3.9%2.2%0.41%0.22%
Jun 202652.5%22.3%10.2%7.7%4.5%2.2%0.4%0.22%
Jul 202651.7%22.6%10.7%7.4%4.6%2.3%0.4%0.27%
Aug 202653.4%22.7%9.1%7.5%3.9%2.8%0.37%0.3%
Sep 202651.4%24.1%10.5%6.9%3.4%2.8%0.61%0.24%

  1. 1.Apple AirPods

    51.4%

    Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -1.9 points.

  2. 2.JBL

    24.1%

    Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.

  3. 3.Sony

    10.5%

    Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.4 points.

  4. 4.Bose

    6.9%

    Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.6 points.

  5. 5.Sennheiser

    3.4%

    Held 5th. 5.6K estimated branded searches, -8.8% vs prior month. Share -0.4 points.

  6. 6.Skullcandy

    2.8%

    Held 6th. 4.5K estimated branded searches, -0.67% vs prior month. Share -0.1 points.

  7. 7.Beats

    0.61%

    Held 7th. 1K estimated branded searches, +69.5% vs prior month. Share +0.2 points.

  8. 8.Samsung

    0.24%

    Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Skullcandy and its closest rivals

Every comparison with Skullcandy

10 comparisons

How has branded search demand for Skullcandy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy in New Zealand rose from 4.9K to 6.8K.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among bluetooth headphones brands in New Zealand increased from 2% to 2.8%.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among bluetooth headphones brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for New Zealand bluetooth headphones brands in September 2026?

6 changes

  1. In September 2026, JBL gained share of searches among bluetooth headphones brands in New Zealand, from 22.7% to 24.1%.

  2. In September 2026, Sony gained share of searches among bluetooth headphones brands in New Zealand, from 9.1% to 10.5%.

  3. In September 2026, Apple AirPods lost share of searches among bluetooth headphones brands in New Zealand, from 53.4% to 51.4%.

  4. In September 2026, Bose lost share of searches among bluetooth headphones brands in New Zealand, from 7.5% to 6.9%.

  5. Estimated monthly branded searches for Skullcandy in New Zealand rose 56.1% over 12 measured months, from 2.9K to 4.5K in September 2026.

  6. Estimated monthly branded searches for Beats in New Zealand rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

How are Skullcandy’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skullcandy
  • skullcandy crusher
  • skullcandy crusher evo
  • skullcandy earbuds
  • skullcandy earphones
  • skullcandy evo
  • skullcandy evo crusher
  • skullcandy headphones
  • skullcandy hesh
  • skullcandy hesh anc
  • skullcandy hesh evo
  • skullcandy push active
  • skullcandy smokin buds
  • skullcandy wireless earbuds

Do you work for Skullcandy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skullcandy compete?

Skullcandy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands6th of 103.6%Show ranking
Bluetooth headphones brands6th of 82.8%Shown above
Creator with pink hair and a pink jacket

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