Bose vs Skullcandy:Which is more popular by branded search in New Zealand?
In August 2026, Bose had more branded searches than Skullcandy among headphone brands in New Zealand. Bose was estimated to have 17.9K branded searches compared to Skullcandy’s 7.5K, and held a 7.1% Share of Search versus Skullcandy’s 3%.
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Which is more popular in search, Bose or Skullcandy?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Bose and Skullcandy comparison changed over the last 12 months?
3 findings
- Bose was ahead of Skullcandy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand moved from 7.9% to 7.1%, and its estimated monthly branded searches moved from 18K to 17.9K.
- Across the 11 months ending August 2026, Skullcandy’s estimated Share of Search among headphone brands in New Zealand moved from 2.4% to 3%, and its estimated monthly branded searches moved from 5.5K to 7.5K.
How did search popularity change for New Zealand headphone brands in August 2026?
1 change
In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
19 branded search terms
- bose
- bose bluetooth speaker
- bose cancelling headphones
- bose co nz
- bose ear phones
- bose earbuds
- bose earphones
- bose near me
- bose nz
- bose online
- bose open earbuds
- bose qc
- bose qc earbuds
- bose qc headphones
- bose soundbar
- bose soundlink
- bose soundlink flex
- bose speakers
- bose tv speaker
Skullcandy
21 branded search terms
- skullcandy
- skullcandy co nz
- skullcandy crusher
- skullcandy crusher evo
- skullcandy crusher evo 2
- skullcandy crusher evo headphones
- skullcandy dime 3
- skullcandy earbuds
- skullcandy earphones
- skullcandy evo
- skullcandy evo crusher
- skullcandy headphones
- skullcandy hesh
- skullcandy hesh anc
- skullcandy hesh evo
- skullcandy near me
- skullcandy nz
- skullcandy push active
- skullcandy smokin buds
- skullcandy wireless earbuds
- skullcandy wireless earphones
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.