How popular isSkullcandy in search?
In August 2026, there were an estimated 7.5K branded searches for Skullcandy in New Zealand which is up 35.7% over the last 11 months. Skullcandy holds 3% estimated Share of Search among New Zealand headphone brands and is ranked 6th of 9 competitors for search popularity.
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Which headphone brands compete with Skullcandy?
Share of Search by month for AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 112K | +8.6% | +1.2 points | |
| 2, held 2nd | 20.1% | 50.5K | +6.2% | +0.1 points | |
| 3, held 3rd | 16.9% | 42.6K | +0.19% | -0.9 points | |
| 4, held 4th | 7.1% | 17.9K | +7.6% | +0.1 points | |
| 5, held 5th | 4.1% | 10.3K | -12.7% | -0.9 points | |
| 6, held 6th | 3% | 7.5K | +28.2% | +0.5 points | |
| 7, held 7th | 1.9% | 4.7K | -12.4% | -0.4 points | |
| 8, moved from 9th to 8th | 1.2% | 3.1K | +16.1% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 3K | +5% | 0 pointsmoved from 8th to 9th |
1.
AirPods44.5%
held 1st · 112K estimated branded searches · +8.6% vs prior month · +1.2 points
2.JBL
20.1%
held 2nd · 50.5K estimated branded searches · +6.2% vs prior month · +0.1 points
3.
Sony16.9%
held 3rd · 42.6K estimated branded searches · +0.19% vs prior month · -0.9 points
4.
Bose7.1%
held 4th · 17.9K estimated branded searches · +7.6% vs prior month · +0.1 points
4.1%
held 5th · 10.3K estimated branded searches · -12.7% vs prior month · -0.9 points
3%
held 6th · 7.5K estimated branded searches · +28.2% vs prior month · +0.5 points
7.
Beats1.9%
held 7th · 4.7K estimated branded searches · -12.4% vs prior month · -0.4 points
8.
Marshall1.2%
moved from 9th to 8th · 3.1K estimated branded searches · +16.1% vs prior month · +0.1 points
9.
Jabra1.2%
moved from 8th to 9th · 3K estimated branded searches · +5% vs prior month · 0 points
Compare search popularity between Skullcandy and its closest rivals
How has branded search demand for Skullcandy changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Skullcandy in New Zealand rose from 5.5K to 7.5K.
- Across the 11 months ending August 2026, Skullcandy’s estimated Share of Search among headphone brands in New Zealand increased from 2.4% to 3%.
How did search popularity change for New Zealand headphone brands in August 2026?
6 changes
In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
How is Skullcandy measured?
Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- skullcandy
- skullcandy co nz
- skullcandy crusher
- skullcandy crusher evo
- skullcandy crusher evo 2
- skullcandy crusher evo headphones
- skullcandy dime 3
- skullcandy earbuds
- skullcandy earphones
- skullcandy evo
- skullcandy evo crusher
- skullcandy headphones
- skullcandy hesh
- skullcandy hesh anc
- skullcandy hesh evo
- skullcandy near me
- skullcandy nz
- skullcandy push active
- skullcandy smokin buds
- skullcandy wireless earbuds
- skullcandy wireless earphones
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Is Skullcandy your brand?
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