Beats vs Skullcandy:Which is more popular by branded search in New Zealand?
In August 2026, Skullcandy had more branded searches than Beats among headphone brands in New Zealand. Skullcandy was estimated to have 7.5K branded searches compared to Beats’ 4.7K, and held a 3% Share of Search versus Beats’ 1.9%.
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Which is more popular in search, Beats or Skullcandy?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skullcandy, Beats. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Beats and Skullcandy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Beats took it in May 2026, Skullcandy took it in June 2026.
- Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Skullcandy’s estimated Share of Search among headphone brands in New Zealand moved from 2.4% to 3%, and its estimated monthly branded searches moved from 5.5K to 7.5K.
How did search popularity change for New Zealand headphone brands in August 2026?
2 changes
In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beats’ and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beats
13 branded search terms
- beats anc headphones
- beats audio headphones
- beats by dre
- beats by dre earbuds
- beats earbuds
- beats headphones
- beats headphones wireless studio 3
- beats over ear headphones
- beats pro headphones
- beats studio 3 headphones
- beats studio pro headphones
- beats wireless headphones
- binaural beats headphones
Skullcandy
21 branded search terms
- skullcandy
- skullcandy co nz
- skullcandy crusher
- skullcandy crusher evo
- skullcandy crusher evo 2
- skullcandy crusher evo headphones
- skullcandy dime 3
- skullcandy earbuds
- skullcandy earphones
- skullcandy evo
- skullcandy evo crusher
- skullcandy headphones
- skullcandy hesh
- skullcandy hesh anc
- skullcandy hesh evo
- skullcandy near me
- skullcandy nz
- skullcandy push active
- skullcandy smokin buds
- skullcandy wireless earbuds
- skullcandy wireless earphones
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.