How popular isBeats in search?
In August 2026, there were an estimated 4.7K branded searches for Beats in New Zealand which held steady over the last 11 months. Beats holds 1.9% estimated Share of Search among New Zealand headphone brands and is ranked 7th of 9 competitors for search popularity.
AirPods44.5%- JBL20.1%
Sony16.9%
Bose7.1%Sennheiser4.1%
Skullcandy3%
Beats1.9%
Marshall1.2%
Jabra1.2%
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Which headphone brands compete with Beats?
Share of Search by month for AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy, Beats. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.5% | 112K | +8.6% | +1.2 points | |
| 2, held 2nd | 20.1% | 50.5K | +6.2% | +0.1 points | |
| 3, held 3rd | 16.9% | 42.6K | +0.19% | -0.9 points | |
| 4, held 4th | 7.1% | 17.9K | +7.6% | +0.1 points | |
| 5, held 5th | 4.1% | 10.3K | -12.7% | -0.9 points | |
| 6, held 6th | 3% | 7.5K | +28.2% | +0.5 points | |
| 7, held 7th | 1.9% | 4.7K | -12.4% | -0.4 points | |
| 8, moved from 9th to 8th | 1.2% | 3.1K | +16.1% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 3K | +5% | 0 pointsmoved from 8th to 9th |
1.
AirPods44.5%
held 1st · 112K estimated branded searches · +8.6% vs prior month · +1.2 points
2.JBL
20.1%
held 2nd · 50.5K estimated branded searches · +6.2% vs prior month · +0.1 points
3.
Sony16.9%
held 3rd · 42.6K estimated branded searches · +0.19% vs prior month · -0.9 points
4.
Bose7.1%
held 4th · 17.9K estimated branded searches · +7.6% vs prior month · +0.1 points
4.1%
held 5th · 10.3K estimated branded searches · -12.7% vs prior month · -0.9 points
3%
held 6th · 7.5K estimated branded searches · +28.2% vs prior month · +0.5 points
7.
Beats1.9%
held 7th · 4.7K estimated branded searches · -12.4% vs prior month · -0.4 points
8.
Marshall1.2%
moved from 9th to 8th · 3.1K estimated branded searches · +16.1% vs prior month · +0.1 points
9.
Jabra1.2%
moved from 8th to 9th · 3K estimated branded searches · +5% vs prior month · 0 points
Compare search popularity between Beats and its closest rivals
How has branded search demand for Beats changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Beats in New Zealand held steady, from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand held steady, from 2.1% to 1.9%.
How did search popularity change for New Zealand headphone brands in August 2026?
6 changes
In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.
In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.
In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.
In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.
Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
How is Beats measured?
Brandwave collects information about searches that people make online using Beats’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- beats anc headphones
- beats audio headphones
- beats by dre
- beats by dre earbuds
- beats earbuds
- beats headphones
- beats headphones wireless studio 3
- beats over ear headphones
- beats pro headphones
- beats studio 3 headphones
- beats studio pro headphones
- beats wireless headphones
- binaural beats headphones
Do you work for Beats? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Beats your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.