Beats vs Marshall:Which is more popular by branded search in New Zealand?
In August 2026, Beats had more branded searches than Marshall among headphone brands in New Zealand. Beats was estimated to have 4.7K branded searches compared to Marshall’s 3.1K, and held a 1.9% Share of Search versus Marshall’s 1.2%.
Follow Beats vs Marshall and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beats or Marshall?
Compare the headphone and earbud brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beats, Marshall. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Marshall | Jabra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 19.2% | 17.7% | 7.9% | 3.7% | 2.4% | 2.1% | 1% | 1.4% |
| Nov 2025 | 42% | 21.7% | 18.1% | 8.2% | 3.5% | 2.2% | 1.9% | 1.2% | 1.1% |
| Dec 2025 | 38.2% | 28.8% | 16.2% | 7.5% | 3.2% | 2.3% | 1.9% | 1.1% | 0.88% |
| Jan 2026 | 41.6% | 23.1% | 18.1% | 7.3% | 3.4% | 2.3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.7% | 20.4% | 18.1% | 6.7% | 3.7% | 2.6% | 2.4% | 0.99% | 1.5% |
| Mar 2026 | 46.4% | 18.7% | 17.6% | 6.7% | 3.6% | 2.6% | 2.1% | 0.92% | 1.4% |
| Apr 2026 | 41.4% | 22.2% | 18.2% | 7.2% | 3.8% | 2.4% | 2.3% | 0.98% | 1.3% |
| May 2026 | 43.2% | 19.8% | 18.2% | 7.3% | 4.3% | 2.4% | 2.4% | 1.1% | 1.3% |
| Jun 2026 | 44.2% | 19.1% | 17.8% | 7.2% | 4.8% | 2.4% | 2.3% | 1% | 1.2% |
| Jul 2026 | 43.3% | 19.9% | 17.8% | 7% | 4.9% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 44.5% | 20.1% | 16.9% | 7.1% | 4.1% | 3% | 1.9% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Beats and Marshall comparison changed over the last 12 months?
3 findings
- Beats was ahead of Marshall in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Marshall’s estimated Share of Search among headphone brands in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches moved from 2.3K to 3.1K.
How did search popularity change for New Zealand headphone brands in August 2026?
2 changes
Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.
In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Beats’ and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beats
13 branded search terms
- beats anc headphones
- beats audio headphones
- beats by dre
- beats by dre earbuds
- beats earbuds
- beats headphones
- beats headphones wireless studio 3
- beats over ear headphones
- beats pro headphones
- beats studio 3 headphones
- beats studio pro headphones
- beats wireless headphones
- binaural beats headphones
Marshall
11 branded search terms
- marshall acton iii bluetooth speaker
- marshall acton speaker
- marshall bt speaker
- marshall earbuds
- marshall earphones
- marshall headphones
- marshall kilburn speaker
- marshall portable speaker
- marshall soundbar
- marshall speaker
- marshall stanmore speaker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.