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TV brands in New Zealand:Which brands are most popular in search?

In August 2026, Sony was the most searched among TV brands in New Zealand, with an estimated 42.6K branded searches and 38.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sony38.5%
  2. Samsung19.1%
  3. Philips17.4%
  4. LG11.5%
  5. Hisense4.3%
  6. TCL3.6%
  7. Panasonic3.4%
  8. Veon2.2%

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Share of SearchLeaderboard

Compare the TV brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among TV brands in New Zealand, by month

Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.

View monthly share of search table
MonthSonySamsungPhilipsLGHisenseTCLPanasonicVeon
Oct 202542%18.4%15.2%10.1%4.5%3.7%4.2%2%
Nov 202544.6%17.2%15.8%8.8%4.2%3.9%3.9%1.6%
Dec 202543.2%16.6%16.6%8.4%4.7%3.8%4.6%2.1%
Jan 202638%18.9%15.6%10.8%5.4%4.6%4.7%1.9%
Feb 202638.3%18.8%15.2%12.7%4.4%4.2%4.5%1.9%
Mar 202638%18.7%13.5%15.2%4.8%4.1%4%1.7%
Apr 202636.3%19.2%16.9%12%5.6%4.4%3.8%1.9%
May 202637.8%18.7%17.1%12.5%4.5%4.1%3.6%1.7%
Jun 202637.4%19.4%16.2%12.8%5%3.8%3.6%1.7%
Jul 202638.4%19%16.6%12.2%4.8%3.6%3.7%1.7%
Aug 202638.5%19.1%17.4%11.5%4.3%3.6%3.4%2.2%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Sony

    38.5%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points

  2. 2.Samsung

    19.1%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points

  3. 3.Philips

    17.4%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.LG

    11.5%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points

  5. 5.Hisense

    4.3%

    held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points

  6. 6.TCL

    3.6%

    moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points

  7. 7.Panasonic

    3.4%

    moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points

  8. 8.Veon

    2.2%

    held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among TV brands in New Zealand?

In August 2026, Sony was the most searched among TV brands in New Zealand, with an estimated 42.6K branded searches and 38.5% estimated Share of Search within this set. Samsung is in 2nd place, 19.4 percentage points behind at 19.1% Share of Search.

New Zealand TV brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sony42% → 38.5%44.6%Nov 202536.3%Apr 20261st
Samsung18.4% → 19.1%19.4%Jun 202616.6%Dec 20252nd
Philips15.2% → 17.4%17.4%Aug 202613.5%Mar 20263rd
LG10.1% → 11.5%15.2%Mar 20268.4%Dec 20254th
Hisense4.5% → 4.3%5.6%Apr 20264.2%Nov 20255th
TCL3.7% → 3.6%4.6%Jan 20263.6%Jul 20267th → 6th
Panasonic4.2% → 3.4%4.7%Jan 20263.4%Aug 20266th → 7th
Veon2% → 2.2%2.2%Aug 20261.6%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand decreased from 42% to 38.5%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand increased from 18.4% to 19.1%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand increased from 15.2% to 17.4%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand increased from 10.1% to 11.5%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand decreased from 4.2% to 3.4%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand peaked at 44.6% in November 2025 and was lowest at 36.3% in April 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand peaked at 19.4% in June 2026 and was lowest at 16.6% in December 2025.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 13.5% in March 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand peaked at 15.2% in March 2026 and was lowest at 8.4% in December 2025.
  • Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand peaked at 5.6% in April 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.6% in July 2026.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.4% in August 2026.
  • Across the 11 months ending August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
  • Across the 11 months ending August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
  • Across the 11 months ending August 2026, Hisense and Veon held steady: their estimated Share of Search among TV brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand TV brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.

  2. In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.

  3. In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.

  4. In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

  5. In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

  6. Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

  7. Estimated monthly branded searches for Samsung in New Zealand rose 19.4% over 11 measured months, from 17.8K to 21.2K in August 2026.

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