How popular isTCL?
In September 2026, people searched for TCL by name about 3,410 times in New Zealand, a 24% increase from the previous year. These searches made up 7.8% of all New Zealand TV brand searches, placing TCL fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about TV brands, TCL appeared in all answers and was the fourth most recommended of the eight.
TCL is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.
SonyShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
PhilipsShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SamsungShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LGShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TCLShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Follow TCL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. TCL is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best TV brands in New Zealand?”
Asked ChatGPT
“What's the best TV brand in New Zealand for a living room?”
Searched Google, AI Overview
“best tv brand”
Searched Google, AI Overview
“best smart tv”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which TV brands compete with TCL?
Share of searches by month for Sony, Philips, Samsung, LG, TCL, Veon, Hisense, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Philips | Samsung | LG | TCL | Veon | Hisense | Panasonic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 13.3% | 11.1% | 6.7% | 7.2% | 5% | 7% | 5.2% |
| Nov 2025 | 47.9% | 12.5% | 11.2% | 5.9% | 7.9% | 4.1% | 6.4% | 4.2% |
| Dec 2025 | 44.5% | 13.1% | 10.9% | 5.7% | 7.6% | 5.1% | 7% | 6.1% |
| Jan 2026 | 40.2% | 14.7% | 10.6% | 6.4% | 9.4% | 4.8% | 8.1% | 5.9% |
| Feb 2026 | 42.6% | 14.7% | 10.3% | 7.3% | 8.2% | 4.9% | 6.2% | 5.9% |
| Mar 2026 | 43.3% | 13% | 11.6% | 6.8% | 8.4% | 4.4% | 7.3% | 5.2% |
| Apr 2026 | 40.2% | 15.4% | 10.7% | 7.2% | 8.6% | 4.8% | 8.3% | 4.9% |
| May 2026 | 40.1% | 15.5% | 12.3% | 8.3% | 8% | 4.4% | 6.8% | 4.5% |
| Jun 2026 | 38.2% | 15.3% | 14% | 8.4% | 7.5% | 4.2% | 7.9% | 4.4% |
| Jul 2026 | 40.1% | 14.3% | 13.8% | 9.1% | 7.1% | 4.3% | 7.4% | 3.8% |
| Aug 2026 | 40% | 15.9% | 12.6% | 7% | 7.7% | 6% | 6.6% | 4.2% |
| Sep 2026 | 43.1% | 13.1% | 11.5% | 10% | 7.8% | 5.5% | 5.4% | 3.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 18.9K | +16.5% | +3.1 points | |
| 2, held 2nd | 13.1% | 5.7K | -10.9% | -2.8 points | |
| 3, held 3rd | 11.5% | 5K | -0.79% | -1 points | |
| 4, moved from 5th to 4th | 10% | 4.4K | +54.6% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.8% | 3.4K | +9.3% | +0.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 5.5% | 2.4K | 0% | -0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.4% | 2.4K | -12% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 3.6% | 1.6K | -8.2% | -0.6 points |
1.
Sony43.1%
Held 1st. 18.9K estimated branded searches, +16.5% vs prior month. Share +3.1 points.
2.
Philips13.1%
Held 2nd. 5.7K estimated branded searches, -10.9% vs prior month. Share -2.8 points.
3.
Samsung11.5%
Held 3rd. 5K estimated branded searches, -0.79% vs prior month. Share -1 points.
4.
LG10%
Moved from 5th to 4th. 4.4K estimated branded searches, +54.6% vs prior month. Share +3 points.
5.
TCL7.8%
Moved from 4th to 5th. 3.4K estimated branded searches, +9.3% vs prior month. Share +0.1 points.
6.Veon
5.5%
Moved from 7th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Hisense5.4%
Moved from 6th to 7th. 2.4K estimated branded searches, -12% vs prior month. Share -1.2 points.
3.6%
Held 8th. 1.6K estimated branded searches, -8.2% vs prior month. Share -0.6 points.
Compare popularity between TCL and its closest rivals
Every comparison with TCL
12 comparisons
How has branded search demand for TCL changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TCL in New Zealand rose from 2.8K to 3.4K.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in New Zealand increased from 7.2% to 7.8%.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in New Zealand peaked at 9.4% in January 2026 and was lowest at 7.1% in July 2026.
- Across the 12 months ending September 2026, TCL fell from 4th to 5th among TV brands in New Zealand.
How did search popularity change for New Zealand TV brands in September 2026?
6 changes
In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.
In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.
In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.
In September 2026, Hisense lost share of searches among TV brands in New Zealand, from 6.6% to 5.4%.
In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%.
In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%.
How are TCL’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tcl
- tcl chinese theatres
- tcl nxtpaper
- tcl oled tv
- tcl q led
- tcl roku tvs
- tcl tv
Do you work for TCL? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does TCL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tablet brands | 5th of 6 | 2.8% | Show ranking |
| TV brands | 5th of 8 | 7.8% | Shown above |
Is TCL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.