Brandwave

Samsung Galaxy Tab vs TCL:Which is more popular?

In September 2026, Samsung Galaxy Tab had more branded searches than TCL among tablet brands in New Zealand. Samsung Galaxy Tab had about 2,360 branded searches, while TCL had 1,760. Samsung Galaxy Tab made up 3.7% of all tablet brand searches we track, and TCL accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about tablet brands, Samsung Galaxy Tab appeared in all five answers and TCL in none.

Among tablet brands in New Zealand in September 2026

Who do people search for more?

Samsung Galaxy Tab, about 34% more searches than TCL

Samsung Galaxy Tab 2.4K searchesTCL 1.8K searches

Who does AI mention more?

Samsung Galaxy Tab, mentioned in every answer we collected

Samsung Galaxy Tab in 5 of 5TCL in 0 of 5

Who does AI recommend more?

Samsung Galaxy Tab, the only one of the two named

Samsung Galaxy Tab first in 3TCL never named

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Tab appeared in all five answers. TCL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo Tab1st
  2. Apple iPad2nd
  3. Samsung Galaxy Tab3rd
  4. Microsoft Surface4th
  5. TCL–
  6. Amazon Fire Tablet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Samsung Galaxy Tab or TCL more popular in search?

This chart shows how often people search Google for Samsung Galaxy Tab and TCL by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from searches in New Zealand.

Samsung Galaxy Tab and TCL among tablet brands in New Zealand, by month

Share of searches by month for Samsung Galaxy Tab, TCL. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadMicrosoft SurfaceLenovo TabSamsung Galaxy TabTCLAmazon Fire Tablet
Oct 202582.6%7.6%3.3%4%2.2%0.3%
Nov 202582.4%6.9%3.7%3.9%2.7%0.38%
Dec 202583.1%5.9%4.4%3.6%2.7%0.31%
Jan 202681.4%7.1%4.1%3.8%3.3%0.33%
Feb 202682.9%7.5%3.5%3.6%2.3%0.27%
Mar 202682.6%7.4%3.3%3.8%2.7%0.29%
Apr 202682.9%6.6%3.6%3.6%2.9%0.32%
May 202682.1%7.5%3.4%3.6%3%0.32%
Jun 202682.2%8.4%3.2%3.2%2.7%0.33%
Jul 202682.2%7.4%4%3.7%2.3%0.34%
Aug 202681.5%8%4.1%3.8%2.3%0.34%
Sep 202681.6%6.7%5%3.7%2.8%0.24%

How has the Samsung Galaxy Tab and TCL comparison changed over the last 12 months?

3 findings
  • Samsung Galaxy Tab was ahead of TCL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in New Zealand moved from 4% to 3.7%, and its estimated monthly branded searches moved from 2.5K to 2.4K.
  • Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.8K.

How did search popularity change for New Zealand tablet brands in September 2026?

1 change

  1. Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Samsung Galaxy Tab’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung Galaxy Tab

7 branded search terms

  • galaxy tab
  • galaxy tab a
  • galaxy tab s6lite
  • samsung galaxy tab a
  • samsung galaxy tab keyboard
  • samsung galaxy tab s6lite
  • samsunggalaxytab

TCL

4 branded search terms

  • tcl
  • tcl chinese theatres
  • tcl nxtpaper
  • tcl q led

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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