Lenovo Tab vs Microsoft Surface:Which is more popular?
In September 2026, Microsoft Surface had more branded searches than Lenovo Tab among tablet brands in New Zealand. Microsoft Surface had about 4,210 branded searches, while Lenovo Tab had 3,130. Microsoft Surface made up 6.7% of all tablet brand searches we track, and Lenovo Tab accounted for 5%. When we asked ChatGPT and Google AI Overviews about tablet brands, Lenovo Tab appeared in three of the five answers and Microsoft Surface in two. Lenovo Tab was mentioned before Microsoft Surface in two out of three answers.
Who do people search for more?
Microsoft Surface, about 35% more searches than Lenovo Tab
Who does AI mention more?
Lenovo Tab, mentioned in 3 of 5 answers, Microsoft Surface in 2
Who does AI recommend more?
Lenovo Tab, named ahead of Microsoft Surface in 2 of 3 answers
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lenovo Tab was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Surface was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lenovo Tab was listed before Microsoft Surface in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tablet brands in New Zealand?”
Asked ChatGPT
“What's the best tablet brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best tablet”
Searched Google, AI Overview
“android tablet nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Lenovo Tab or Microsoft Surface more popular in search?
This chart shows how often people search Google for Lenovo Tab and Microsoft Surface by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Surface, Lenovo Tab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Microsoft Surface | Lenovo Tab | Samsung Galaxy Tab | TCL | Amazon Fire Tablet |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 7.6% | 3.3% | 4% | 2.2% | 0.3% |
| Nov 2025 | 82.4% | 6.9% | 3.7% | 3.9% | 2.7% | 0.38% |
| Dec 2025 | 83.1% | 5.9% | 4.4% | 3.6% | 2.7% | 0.31% |
| Jan 2026 | 81.4% | 7.1% | 4.1% | 3.8% | 3.3% | 0.33% |
| Feb 2026 | 82.9% | 7.5% | 3.5% | 3.6% | 2.3% | 0.27% |
| Mar 2026 | 82.6% | 7.4% | 3.3% | 3.8% | 2.7% | 0.29% |
| Apr 2026 | 82.9% | 6.6% | 3.6% | 3.6% | 2.9% | 0.32% |
| May 2026 | 82.1% | 7.5% | 3.4% | 3.6% | 3% | 0.32% |
| Jun 2026 | 82.2% | 8.4% | 3.2% | 3.2% | 2.7% | 0.33% |
| Jul 2026 | 82.2% | 7.4% | 4% | 3.7% | 2.3% | 0.34% |
| Aug 2026 | 81.5% | 8% | 4.1% | 3.8% | 2.3% | 0.34% |
| Sep 2026 | 81.6% | 6.7% | 5% | 3.7% | 2.8% | 0.24% |
How has the Lenovo Tab and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Lenovo Tab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in New Zealand moved from 3.3% to 5%, and its estimated monthly branded searches moved from 2.1K to 3.1K.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in New Zealand moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 4.8K to 4.2K.
How did search popularity change for New Zealand tablet brands in September 2026?
2 changes
In September 2026, Lenovo Tab gained share of searches among tablet brands in New Zealand, from 4.1% to 5%.
In September 2026, Microsoft Surface lost share of searches among tablet brands in New Zealand, from 8% to 6.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Lenovo Tab’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenovo Tab
5 branded search terms
- lenovo tab extreme
- lenovo tab plus
- lenovo tab pro
- lenovo tab tablet
- lenovo tablet
Microsoft Surface
5 branded search terms
- microsoft surface tab
- microsoftsurface
- pc surface pro
- surface laptop tablet
- surface pro
Other head-to-heads among tablet brands
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