Brandwave

Apple iPad vs Lenovo Tab:Which is more popular?

In September 2026, Apple iPad had more branded searches than Lenovo Tab among tablet brands in New Zealand. Apple iPad had about 51,500 branded searches, while Lenovo Tab had 3,130. Apple iPad made up 81.6% of all tablet brand searches we track, and Lenovo Tab accounted for 5%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in four of the five answers and Lenovo Tab in three. Lenovo Tab was mentioned before Apple iPad in two out of three answers.

Among tablet brands in New Zealand in September 2026

Who do people search for more?

Apple iPad, about 16 searches for every 1 for Lenovo Tab

Apple iPad 51.5K searchesLenovo Tab 3.1K searches

Who does AI mention more?

Apple iPad, mentioned in 4 of 5 answers, Lenovo Tab in 3

Apple iPad in 4 of 5Lenovo Tab in 3 of 5

Who does AI recommend more?

Lenovo Tab, named ahead of Apple iPad in 2 of 3 answers

Lenovo Tab first in 2Apple iPad first in 1

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lenovo Tab was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lenovo Tab was listed before Apple iPad in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo Tab1st
  2. Apple iPad2nd
  3. Samsung Galaxy Tab3rd
  4. Microsoft Surface4th
  5. TCL–
  6. Amazon Fire Tablet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Apple iPad or Lenovo Tab more popular in search?

This chart shows how often people search Google for Apple iPad and Lenovo Tab by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from searches in New Zealand.

Apple iPad and Lenovo Tab among tablet brands in New Zealand, by month

Share of searches by month for Apple iPad, Lenovo Tab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadMicrosoft SurfaceLenovo TabSamsung Galaxy TabTCLAmazon Fire Tablet
Oct 202582.6%7.6%3.3%4%2.2%0.3%
Nov 202582.4%6.9%3.7%3.9%2.7%0.38%
Dec 202583.1%5.9%4.4%3.6%2.7%0.31%
Jan 202681.4%7.1%4.1%3.8%3.3%0.33%
Feb 202682.9%7.5%3.5%3.6%2.3%0.27%
Mar 202682.6%7.4%3.3%3.8%2.7%0.29%
Apr 202682.9%6.6%3.6%3.6%2.9%0.32%
May 202682.1%7.5%3.4%3.6%3%0.32%
Jun 202682.2%8.4%3.2%3.2%2.7%0.33%
Jul 202682.2%7.4%4%3.7%2.3%0.34%
Aug 202681.5%8%4.1%3.8%2.3%0.34%
Sep 202681.6%6.7%5%3.7%2.8%0.24%

How has the Apple iPad and Lenovo Tab comparison changed over the last 12 months?

3 findings
  • Apple iPad was ahead of Lenovo Tab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in New Zealand moved from 82.6% to 81.6%, and its estimated monthly branded searches moved from 52.6K to 51.5K.
  • Across the 12 months ending September 2026, Lenovo Tab’s share of searches among tablet brands in New Zealand moved from 3.3% to 5%, and its estimated monthly branded searches moved from 2.1K to 3.1K.

How did search popularity change for New Zealand tablet brands in September 2026?

1 change

  1. In September 2026, Lenovo Tab gained share of searches among tablet brands in New Zealand, from 4.1% to 5%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Apple iPad’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPad

10 branded search terms

  • apple ipad
  • apple ipad pro
  • ipad
  • ipad ipad
  • ipad pro
  • ipad r
  • ipad tab
  • ipad tablet
  • latest ipad
  • refurbished ipad

Lenovo Tab

5 branded search terms

  • lenovo tab extreme
  • lenovo tab plus
  • lenovo tab pro
  • lenovo tab tablet
  • lenovo tablet

How the Brand Demand Index is measured

Other head-to-heads among tablet brands

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