How popular isAmazon Fire Tablet?

In September 2026, people searched for Amazon Fire Tablet by name about 150 times in New Zealand, a 21.1% decrease from the previous year. These searches made up 0.24% of all New Zealand tablet brand searches, placing Amazon Fire Tablet sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, Amazon Fire Tablet did not appear in any of the answers.

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Fire Tablet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Samsung Galaxy Tab	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple iPad	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lenovo Tab	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Microsoft Surface	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
TCL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Amazon Fire Tablet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Asked ChatGPT
“Which tablet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tablet brands in New Zealand?”
Asked ChatGPT
“What's the best tablet brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best tablet”
Searched Google, AI Overview
“android tablet nz”
1. 1Samsung Galaxy Tab

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which tablet brands compete with Amazon Fire Tablet?

Amazon Fire Tablet against tablet brands in New Zealand, by month

Month	Apple iPad	Microsoft Surface	Lenovo Tab	Samsung Galaxy Tab	TCL	Amazon Fire Tablet
Oct 2025	82.6%	7.6%	3.3%	4%	2.2%	0.3%
Nov 2025	82.4%	6.9%	3.7%	3.9%	2.7%	0.38%
Dec 2025	83.1%	5.9%	4.4%	3.6%	2.7%	0.31%
Jan 2026	81.4%	7.1%	4.1%	3.8%	3.3%	0.33%
Feb 2026	82.9%	7.5%	3.5%	3.6%	2.3%	0.27%
Mar 2026	82.6%	7.4%	3.3%	3.8%	2.7%	0.29%
Apr 2026	82.9%	6.6%	3.6%	3.6%	2.9%	0.32%
May 2026	82.1%	7.5%	3.4%	3.6%	3%	0.32%
Jun 2026	82.2%	8.4%	3.2%	3.2%	2.7%	0.33%
Jul 2026	82.2%	7.4%	4%	3.7%	2.3%	0.34%
Aug 2026	81.5%	8%	4.1%	3.8%	2.3%	0.34%
Sep 2026	81.6%	6.7%	5%	3.7%	2.8%	0.24%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPad Apple	81.6%	51.5K	-1.3%	+0.1 points
2, held 2nd	Microsoft Surface Microsoft	6.7%	4.2K	-17.8%	-1.3 points
3, held 3rd	Lenovo Tab Lenovo	5%	3.1K	+20.4%	+0.9 points
4, held 4th	Samsung Galaxy Tab Samsung	3.7%	2.4K	-4.1%	-0.1 points
5, held 5th	TCL	2.8%	1.8K	+19.7%	+0.5 points
6, held 6th	Amazon Fire Tablet Amazon	0.24%	150	-31.8%	-0.1 points

1.Apple iPad
81.6%
Held 1st. 51.5K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
2.Microsoft Surface
6.7%
Held 2nd. 4.2K estimated branded searches, -17.8% vs prior month. Share -1.3 points.
3.Lenovo Tab
5%
Held 3rd. 3.1K estimated branded searches, +20.4% vs prior month. Share +0.9 points.
4.Samsung Galaxy Tab
3.7%
Held 4th. 2.4K estimated branded searches, -4.1% vs prior month. Share -0.1 points.
5.TCL
2.8%
Held 5th. 1.8K estimated branded searches, +19.7% vs prior month. Share +0.5 points.
6.Amazon Fire Tablet
0.24%
Held 6th. 150 estimated branded searches, -31.8% vs prior month. Share -0.1 points.

Compare popularity between Amazon Fire Tablet and its closest rivals

Every comparison with Amazon Fire Tablet

5 comparisons

How has branded search demand for Amazon Fire Tablet changed in New Zealand over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire Tablet in New Zealand fell from 190 to 150.
Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in New Zealand held steady, from 0.3% to 0.24%.

How did search popularity change for New Zealand tablet brands in September 2026?

4 changes

In September 2026, Lenovo Tab gained share of searches among tablet brands in New Zealand, from 4.1% to 5%.
In September 2026, Microsoft Surface lost share of searches among tablet brands in New Zealand, from 8% to 6.7%.
Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in New Zealand fell 21.1% over 12 measured months, from 190 to 150 in September 2026.

How are Amazon Fire Tablet’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.