Amazon Fire Tablet vs Lenovo Tab:Which is more popular by branded search in New Zealand?
In August 2026, Lenovo Tab had more branded searches than Amazon Fire Tablet among tablet brands in New Zealand. Lenovo Tab was estimated to have 3.7K branded searches compared to Amazon Fire Tablet’s 270, and held a 4.3% Share of Search versus Amazon Fire Tablet’s 0.31%.
Follow Amazon Fire Tablet vs Lenovo Tab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon Fire Tablet or Lenovo Tab?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lenovo Tab, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Fire Tablet and Lenovo Tab comparison changed over the last 12 months?
3 findings
- Lenovo Tab was ahead of Amazon Fire Tablet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Fire Tablet’s estimated Share of Search among tablet brands in New Zealand moved from 0.29% to 0.31%, and its estimated monthly branded searches moved from 260 to 270.
- Across the 11 months ending August 2026, Lenovo Tab’s estimated Share of Search among tablet brands in New Zealand moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 3.7K.
How did search popularity change for New Zealand tablet brands in August 2026?
0 changes
Neither Amazon Fire Tablet nor Lenovo Tab moved beyond provider rounding among tablet brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Lenovo Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
5 branded search terms
- amazon fire tablet
- amazon fire tablet near me
- amazon fire tablet nz
- amazonfiretablet
- fire tablet
Lenovo Tab
22 branded search terms
- lenovo tab 1
- lenovo tab 10
- lenovo tab 11
- lenovo tab extreme
- lenovo tab m10
- lenovo tab m10 hd
- lenovo tab m10 plus
- lenovo tab m11
- lenovo tab m7
- lenovo tab m8
- lenovo tab m8 4th gen
- lenovo tab m9
- lenovo tab near me
- lenovo tab online
- lenovo tab p11
- lenovo tab p12
- lenovo tab p12 pro
- lenovo tab plus
- lenovo tab pro
- lenovo tab tablet
- lenovo tablet
- lenovo tablet with pen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.