Lenovo Tab vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Surface had more branded searches than Lenovo Tab among tablet brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Lenovo Tab’s 3.7K, and held an 11.6% Share of Search versus Lenovo Tab’s 4.3%.
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Which is more popular in search, Lenovo Tab or Microsoft Surface?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Surface, Lenovo Tab. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Lenovo Tab and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Lenovo Tab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lenovo Tab’s estimated Share of Search among tablet brands in New Zealand moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 3.7K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand tablet brands in August 2026?
0 changes
Neither Lenovo Tab nor Microsoft Surface moved beyond provider rounding among tablet brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lenovo Tab’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenovo Tab
22 branded search terms
- lenovo tab 1
- lenovo tab 10
- lenovo tab 11
- lenovo tab extreme
- lenovo tab m10
- lenovo tab m10 hd
- lenovo tab m10 plus
- lenovo tab m11
- lenovo tab m7
- lenovo tab m8
- lenovo tab m8 4th gen
- lenovo tab m9
- lenovo tab near me
- lenovo tab online
- lenovo tab p11
- lenovo tab p12
- lenovo tab p12 pro
- lenovo tab plus
- lenovo tab pro
- lenovo tab tablet
- lenovo tablet
- lenovo tablet with pen
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.