iPad vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, iPad had more branded searches than Microsoft Surface among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Microsoft Surface’s 10.1K, and held a 76.5% Share of Search versus Microsoft Surface’s 11.6%.
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Which is more popular in search, iPad or Microsoft Surface?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iPad, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the iPad and Microsoft Surface comparison changed over the last 12 months?
3 findings
- iPad was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand moved from 75.6% to 76.5%, and its estimated monthly branded searches moved from 68.7K to 66.7K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand tablet brands in August 2026?
0 changes
Neither iPad nor Microsoft Surface moved beyond provider rounding among tablet brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iPad’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iPad
21 branded search terms
- apple ipad
- apple ipad pro
- ipad
- ipad 10
- ipad 10th gen
- ipad 11
- ipad 11th generation
- ipad 9th generation
- ipad air2
- ipad ipad
- ipad near me
- ipad nz
- ipad online
- ipad pro
- ipad pro 11 inch
- ipad r
- ipad tab
- ipad tablet
- latest ipad
- pink ipad
- refurbished ipad
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
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