Microsoft Surface vs Samsung Galaxy Tab:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Surface had more branded searches than Samsung Galaxy Tab among tablet brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Samsung Galaxy Tab’s 6.4K, and held an 11.6% Share of Search versus Samsung Galaxy Tab’s 7.3%.
Follow Microsoft Surface vs Samsung Galaxy Tab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Microsoft Surface or Samsung Galaxy Tab?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Surface, Samsung Galaxy Tab. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Surface and Samsung Galaxy Tab comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Samsung Galaxy Tab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand moved from 8.2% to 7.3%, and its estimated monthly branded searches moved from 7.5K to 6.4K.
How did search popularity change for New Zealand tablet brands in August 2026?
1 change
Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Surface’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Samsung Galaxy Tab
18 branded search terms
- galaxy tab
- galaxy tab a
- galaxy tab a7
- galaxy tab a8
- galaxy tab a8 samsung
- galaxy tab s10
- galaxy tab s6lite
- galaxy tab s9
- samsung galaxy tab a
- samsung galaxy tab a7
- samsung galaxy tab a7 tablet
- samsung galaxy tab a8
- samsung galaxy tab keyboard
- samsung galaxy tab near me
- samsung galaxy tab nz
- samsung galaxy tab s10
- samsung galaxy tab s6lite
- tablet galaxy tab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.