Brandwave

How popular isTCL?

In September 2026, people searched for TCL by name about 3,410 times in New Zealand, a 24% increase from the previous year. These searches made up 2.8% of all New Zealand tablet brand searches, placing TCL fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, TCL did not appear in any of the answers.

Search and AI answers in September 2026

TCL is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Apple iPadShare of searches 81.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Microsoft SurfaceShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Lenovo TabShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Samsung Galaxy TabShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. TCLShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TCL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo Tab1st
  2. Apple iPad2nd
  3. Samsung Galaxy Tab3rd
  4. Microsoft Surface4th
  5. TCL–
  6. Amazon Fire Tablet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which tablet brands compete with TCL?

TCL against tablet brands in New Zealand, by month

Share of searches by month for Apple iPad, Microsoft Surface, Lenovo Tab, Samsung Galaxy Tab, TCL. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPadMicrosoft SurfaceLenovo TabSamsung Galaxy TabTCLAmazon Fire Tablet
Oct 202582.6%7.6%3.3%4%2.2%0.3%
Nov 202582.4%6.9%3.7%3.9%2.7%0.38%
Dec 202583.1%5.9%4.4%3.6%2.7%0.31%
Jan 202681.4%7.1%4.1%3.8%3.3%0.33%
Feb 202682.9%7.5%3.5%3.6%2.3%0.27%
Mar 202682.6%7.4%3.3%3.8%2.7%0.29%
Apr 202682.9%6.6%3.6%3.6%2.9%0.32%
May 202682.1%7.5%3.4%3.6%3%0.32%
Jun 202682.2%8.4%3.2%3.2%2.7%0.33%
Jul 202682.2%7.4%4%3.7%2.3%0.34%
Aug 202681.5%8%4.1%3.8%2.3%0.34%
Sep 202681.6%6.7%5%3.7%2.8%0.24%

  1. 1.Apple iPad

    81.6%

    Held 1st. 51.5K estimated branded searches, -1.3% vs prior month. Share +0.1 points.

  2. 2.Microsoft Surface

    6.7%

    Held 2nd. 4.2K estimated branded searches, -17.8% vs prior month. Share -1.3 points.

  3. 3.Lenovo Tab

    5%

    Held 3rd. 3.1K estimated branded searches, +20.4% vs prior month. Share +0.9 points.

  4. 4.Samsung Galaxy Tab

    3.7%

    Held 4th. 2.4K estimated branded searches, -4.1% vs prior month. Share -0.1 points.

  5. 5.TCL

    2.8%

    Held 5th. 1.8K estimated branded searches, +19.7% vs prior month. Share +0.5 points.

  6. 6.Amazon Fire Tablet

    0.24%

    Held 6th. 150 estimated branded searches, -31.8% vs prior month. Share -0.1 points.

Compare popularity between TCL and its closest rivals

Every comparison with TCL

12 comparisons

How has branded search demand for TCL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TCL in New Zealand rose from 2.8K to 3.4K.
  • Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in New Zealand increased from 2.2% to 2.8%.
  • Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in New Zealand peaked at 3.3% in January 2026 and was lowest at 2.2% in October 2025.

How did search popularity change for New Zealand tablet brands in September 2026?

4 changes

  1. In September 2026, Lenovo Tab gained share of searches among tablet brands in New Zealand, from 4.1% to 5%.

  2. In September 2026, Microsoft Surface lost share of searches among tablet brands in New Zealand, from 8% to 6.7%.

  3. Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026.

  4. Estimated monthly branded searches for Amazon Fire Tablet in New Zealand fell 21.1% over 12 measured months, from 190 to 150 in September 2026.

How are TCL’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tcl
  • tcl chinese theatres
  • tcl nxtpaper
  • tcl oled tv
  • tcl q led
  • tcl roku tvs
  • tcl tv

Do you work for TCL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TCL compete?

TCL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tablet brands5th of 62.8%Shown above
TV brands5th of 87.8%Show ranking
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