LG vs TCL:Which is more popular by branded search in New Zealand?
In August 2026, LG had more branded searches than TCL among TV brands in New Zealand. LG was estimated to have 12.8K branded searches compared to TCL’s 4K, and held an 11.5% Share of Search versus TCL’s 3.6%.
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Which is more popular in search, LG or TCL?
Compare the TV brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, TCL. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Samsung | Philips | LG | Hisense | TCL | Panasonic | Veon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 18.4% | 15.2% | 10.1% | 4.5% | 3.7% | 4.2% | 2% |
| Nov 2025 | 44.6% | 17.2% | 15.8% | 8.8% | 4.2% | 3.9% | 3.9% | 1.6% |
| Dec 2025 | 43.2% | 16.6% | 16.6% | 8.4% | 4.7% | 3.8% | 4.6% | 2.1% |
| Jan 2026 | 38% | 18.9% | 15.6% | 10.8% | 5.4% | 4.6% | 4.7% | 1.9% |
| Feb 2026 | 38.3% | 18.8% | 15.2% | 12.7% | 4.4% | 4.2% | 4.5% | 1.9% |
| Mar 2026 | 38% | 18.7% | 13.5% | 15.2% | 4.8% | 4.1% | 4% | 1.7% |
| Apr 2026 | 36.3% | 19.2% | 16.9% | 12% | 5.6% | 4.4% | 3.8% | 1.9% |
| May 2026 | 37.8% | 18.7% | 17.1% | 12.5% | 4.5% | 4.1% | 3.6% | 1.7% |
| Jun 2026 | 37.4% | 19.4% | 16.2% | 12.8% | 5% | 3.8% | 3.6% | 1.7% |
| Jul 2026 | 38.4% | 19% | 16.6% | 12.2% | 4.8% | 3.6% | 3.7% | 1.7% |
| Aug 2026 | 38.5% | 19.1% | 17.4% | 11.5% | 4.3% | 3.6% | 3.4% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the LG and TCL comparison changed over the last 12 months?
3 findings
- LG was ahead of TCL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand moved from 10.1% to 11.5%, and its estimated monthly branded searches moved from 9.7K to 12.8K.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 3.6K to 4K.
How each brand is measured
Brandwave collects information about searches that people make online using LG’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LG
39 branded search terms
- lg 10kg washing machine
- lg 24 inch monitor
- lg 32 inch monitor
- lg 34 inch ultrawide monitor
- lg 4k monitor
- lg 5k monitor
- lg 7 5 kg washing machine
- lg curved monitor
- lg direct drive washing machine
- lg dishwasher
- lg dryer
- lg dryer washer
- lg french door fridge
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg inverter direct drive washing machine
- lg monitor
- lg monitor 27 inch
- lg oled monitor
- lg oled tv
- lg oven
- lg stackable washer dryer
- lg thinq washing machine
- lg top load washing machine
- lg top loader
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear gaming monitor
- lg ultragear monitor
- lg ultrawide monitor
- lg washing dryer combo
- lg washing machine
- lg washing machine 7kg
- lg washing machine 8kg
- lg washing machine 9 kg
- lg washing machine repairing
TCL
21 branded search terms
- tcl
- tcl 403
- tcl 55
- tcl 55 inch
- tcl 65
- tcl 65 inch
- tcl 75
- tcl 75 inch
- tcl chinese theatres
- tcl com
- tcl flip 2
- tcl near me
- tcl nxtpaper
- tcl nz
- tcl oled tv
- tcl online
- tcl q led
- tcl qm8
- tcl roku tvs
- tcl tab8
- tcl tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.