Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 5.4% of all New Zealand TV brand searches, placing Hisense seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Hisense appeared in four of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Hisense is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SonyShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. PhilipsShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. HisenseShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hisense is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. Sony3rd
  4. TCL4th
  5. Hisense5th
  6. Philips–
  7. Veon–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which TV brands compete with Hisense?

Hisense against TV brands in New Zealand, by month

Share of searches by month for Sony, Philips, Samsung, LG, TCL, Veon, Hisense, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyPhilipsSamsungLGTCLVeonHisensePanasonic
Oct 202544.5%13.3%11.1%6.7%7.2%5%7%5.2%
Nov 202547.9%12.5%11.2%5.9%7.9%4.1%6.4%4.2%
Dec 202544.5%13.1%10.9%5.7%7.6%5.1%7%6.1%
Jan 202640.2%14.7%10.6%6.4%9.4%4.8%8.1%5.9%
Feb 202642.6%14.7%10.3%7.3%8.2%4.9%6.2%5.9%
Mar 202643.3%13%11.6%6.8%8.4%4.4%7.3%5.2%
Apr 202640.2%15.4%10.7%7.2%8.6%4.8%8.3%4.9%
May 202640.1%15.5%12.3%8.3%8%4.4%6.8%4.5%
Jun 202638.2%15.3%14%8.4%7.5%4.2%7.9%4.4%
Jul 202640.1%14.3%13.8%9.1%7.1%4.3%7.4%3.8%
Aug 202640%15.9%12.6%7%7.7%6%6.6%4.2%
Sep 202643.1%13.1%11.5%10%7.8%5.5%5.4%3.6%

  1. 1.Sony

    43.1%

    Held 1st. 18.9K estimated branded searches, +16.5% vs prior month. Share +3.1 points.

  2. 2.Philips

    13.1%

    Held 2nd. 5.7K estimated branded searches, -10.9% vs prior month. Share -2.8 points.

  3. 3.Samsung

    11.5%

    Held 3rd. 5K estimated branded searches, -0.79% vs prior month. Share -1 points.

  4. 4.LG

    10%

    Moved from 5th to 4th. 4.4K estimated branded searches, +54.6% vs prior month. Share +3 points.

  5. 5.TCL

    7.8%

    Moved from 4th to 5th. 3.4K estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  6. 6.Veon

    5.5%

    Moved from 7th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    5.4%

    Moved from 6th to 7th. 2.4K estimated branded searches, -12% vs prior month. Share -1.2 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 1.6K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

19 comparisons

How has branded search demand for Hisense changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in New Zealand decreased from 7% to 5.4%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in New Zealand peaked at 8.3% in April 2026 and was lowest at 5.4% in September 2026.
  • Across the 12 months ending September 2026, Hisense fell from 5th to 7th among TV brands in New Zealand.

How did search popularity change for New Zealand TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.

  2. In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.

  3. In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.

  4. In September 2026, Hisense lost share of searches among TV brands in New Zealand, from 6.6% to 5.4%.

  5. In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%.

  6. In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%.

How are Hisense’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense
  • hisense bar fridge
  • hisense brand
  • hisense fridge
  • hisense fridge freezer
  • hisense oled tv
  • hisense tv

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands7th of 85.4%Shown above
Fridge brands3rd of 85.9%Show ranking
Chest freezer brands5th of 63.8%Show ranking
Upright freezer brands3rd of 84%Show ranking
Integrated dishwasher brands3rd of 74%Show ranking
Fridge freezer brands3rd of 74%Show ranking
Slimline dishwasher brands3rd of 64.2%Show ranking
Deep freezer brands3rd of 517.8%Show ranking
Bar fridge brands3rd of 519.7%Show ranking
Mini fridge brands2nd of 428.7%Show ranking
Short throw projector brands2nd of 528.9%Show ranking
Under counter freezer brands1st of 372.7%Show ranking
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