Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 72.7% of all New Zealand under counter freezer brand searches, placing Hisense first out of three brands. When we asked both ChatGPT and Google AI Overviews about under counter freezer brands, Hisense did not appear in any of the answers.

Search and AI answers in September 2026

Hisense is the most searched of 3 competitors and not listed in any AI answer.

  1. HisenseShare of searches 72.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BekoShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BoschShare of searches 0%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top under counter freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Beko2nd
  3. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about under counter freezer brands

5 answers

  • Asked ChatGPT

    “Which under counter freezer brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Beko

  • Asked ChatGPT

    “What are the best under counter freezer brands in New Zealand?”

    1. 1Bosch
    2. 2Beko

  • Asked ChatGPT

    “What's the best under counter freezer brand in New Zealand for small kitchen?”

    1. 1Beko

  • Searched Google, AI Overview

    “small freezer nz”

    1. Searched Google, AI Overview

      “best freezer brand”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which under counter freezer brands compete with Hisense?

      Hisense against under counter freezer brands in New Zealand, by month

      Share of searches by month for Hisense, Beko. The figures are in the table below the chart.

      View monthly share of searches table
      MonthHisenseBekoBosch
      Oct 202569.4%30.6%0%
      Nov 202577.5%22.5%0%
      Dec 202577.3%22.2%0.46%
      Jan 202677.1%22.4%0.47%
      Feb 202668.2%31.8%0%
      Mar 202673.8%26.2%0%
      Apr 202677.3%22.2%0.46%
      May 202669.4%30.6%0%
      Jun 202673.5%26.5%0%
      Jul 202673.2%26.3%0.45%
      Aug 202668.2%31.2%0.65%
      Sep 202672.7%27.3%0%

      1. 1.Hisense

        72.7%

        Held 1st. 1K estimated branded searches, -0.95% vs prior month. Share +4.5 points.

      2. 2.Beko

        27.3%

        Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -3.9 points.

      3. 3.Bosch

        0%

        Held 3rd. 0 estimated branded searches, -100% vs prior month. Share -0.6 points.

      Compare popularity between Hisense and its closest rivals

      Every comparison with Hisense

      19 comparisons

      How has branded search demand for Hisense changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
      • Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand increased from 69.4% to 72.7%.
      • Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand peaked at 77.5% in November 2025 and was lowest at 68.2% in August 2026.

      How did search popularity change for New Zealand under counter freezer brands in September 2026?

      3 changes

      1. In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.

      2. In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.

      3. In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%.

      How are Hisense’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • hisense
      • hisense bar fridge
      • hisense brand
      • hisense fridge
      • hisense fridge freezer
      • hisense oled tv
      • hisense tv

      Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Hisense compete?

      Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      TV brands7th of 85.4%Show ranking
      Fridge brands3rd of 85.9%Show ranking
      Chest freezer brands5th of 63.8%Show ranking
      Upright freezer brands3rd of 84%Show ranking
      Integrated dishwasher brands3rd of 74%Show ranking
      Fridge freezer brands3rd of 74%Show ranking
      Slimline dishwasher brands3rd of 64.2%Show ranking
      Deep freezer brands3rd of 517.8%Show ranking
      Bar fridge brands3rd of 519.7%Show ranking
      Mini fridge brands2nd of 428.7%Show ranking
      Short throw projector brands2nd of 528.9%Show ranking
      Under counter freezer brands1st of 372.7%Shown above
      Creator with pink hair and a pink jacket

      Is Hisense your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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