BenQ vs Hisense:Which is more popular?
In September 2026, Hisense had more branded searches than BenQ among short throw projector brands in New Zealand. Hisense had about 1,040 branded searches, while BenQ had 170. Hisense made up 28.9% of all short throw projector brand searches we track, and BenQ accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about short throw projector brands, BenQ appeared in all five answers and Hisense in three. BenQ was mentioned before Hisense in every answer.
Who do people search for more?
Hisense, about 6 searches for every 1 for BenQ
Who does AI mention more?
BenQ, mentioned in every answer we collected
Who does AI recommend more?
BenQ, named ahead of Hisense in every answer
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Top short throw projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BenQ appeared in all five answers. Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BenQ was listed before Hisense in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about short throw projector brands
5 answers
Asked ChatGPT
“Which short throw projector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best short throw projector brands in New Zealand?”
Asked ChatGPT
“What's the best short throw projector brand in New Zealand for small rooms?”
Searched Google, AI Overview
“short throw projector nz”
- 1
BenQ
- 1
Searched Google, AI Overview
“gaming projector nz”
- 1
BenQ
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BenQ or Hisense more popular in search?
This chart shows how often people search Google for BenQ and Hisense by name. Each line represents a brand's share of searches for all five short throw projector brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, BenQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Hisense | Samsung | LG | BenQ |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 35.5% | 10.3% | 7.4% | 4.5% |
| Nov 2025 | 37.4% | 38.8% | 11.3% | 8.5% | 4% |
| Dec 2025 | 36% | 40.9% | 11.8% | 7.1% | 4.2% |
| Jan 2026 | 41.4% | 38.8% | 9.2% | 6.6% | 4% |
| Feb 2026 | 45% | 31.5% | 9.8% | 7.3% | 6.4% |
| Mar 2026 | 42% | 35.6% | 10.3% | 7.7% | 4.5% |
| Apr 2026 | 37.7% | 39.4% | 9.2% | 8.7% | 5% |
| May 2026 | 40.4% | 36.8% | 8.8% | 8.2% | 5.8% |
| Jun 2026 | 38.2% | 39.1% | 7.6% | 8.8% | 6.2% |
| Jul 2026 | 39.6% | 36.9% | 8.8% | 7.4% | 7.2% |
| Aug 2026 | 48.8% | 25.4% | 11.6% | 8% | 6.3% |
| Sep 2026 | 47.8% | 28.9% | 10.8% | 7.8% | 4.7% |
How has the BenQ and Hisense comparison changed over the last 12 months?
3 findings
- Hisense was ahead of BenQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BenQ’s share of searches among short throw projector brands in New Zealand moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Hisense’s share of searches among short throw projector brands in New Zealand moved from 35.5% to 28.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand short throw projector brands in September 2026?
2 changes

In September 2026, Hisense gained share of searches among short throw projector brands in New Zealand, from 25.4% to 28.9%.

In September 2026, BenQ lost share of searches among short throw projector brands in New Zealand, from 6.3% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BenQ’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short throw projector brands

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