Brandwave

How popular isEpson?

In September 2026, people searched for Epson by name about 4,160 times in New Zealand, an 8.1% increase from the previous year. These searches made up 47.8% of all New Zealand short throw projector brand searches, placing Epson first out of five brands. When we asked both ChatGPT and Google AI Overviews about short throw projector brands, Epson appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Epson is the most searched of 5 competitors and the second most recommended in AI answers.

  1. EpsonShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. HisenseShare of searches 28.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SamsungShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LGShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BenQShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top short throw projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epson is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. Epson2nd
  3. Hisense3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about short throw projector brands

5 answers

  • Asked ChatGPT

    “Which short throw projector brand should I buy in New Zealand?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense

  • Asked ChatGPT

    “What are the best short throw projector brands in New Zealand?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense

  • Asked ChatGPT

    “What's the best short throw projector brand in New Zealand for small rooms?”

    1. 1BenQ
    2. 2Epson
    3. 3Hisense

  • Searched Google, AI Overview

    “short throw projector nz”

    1. 1BenQ

  • Searched Google, AI Overview

    “gaming projector nz”

    1. 1BenQ

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which short throw projector brands compete with Epson?

Epson against short throw projector brands in New Zealand, by month

Share of searches by month for Epson, Hisense, Samsung, LG, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonHisenseSamsungLGBenQ
Oct 202542.2%35.5%10.3%7.4%4.5%
Nov 202537.4%38.8%11.3%8.5%4%
Dec 202536%40.9%11.8%7.1%4.2%
Jan 202641.4%38.8%9.2%6.6%4%
Feb 202645%31.5%9.8%7.3%6.4%
Mar 202642%35.6%10.3%7.7%4.5%
Apr 202637.7%39.4%9.2%8.7%5%
May 202640.4%36.8%8.8%8.2%5.8%
Jun 202638.2%39.1%7.6%8.8%6.2%
Jul 202639.6%36.9%8.8%7.4%7.2%
Aug 202648.8%25.4%11.6%8%6.3%
Sep 202647.8%28.9%10.8%7.8%4.7%

  1. 1.Epson

    47.8%

    Held 1st. 1.7K estimated branded searches, -14.9% vs prior month. Share -1 points.

  2. 2.Hisense

    28.9%

    Held 2nd. 1K estimated branded searches, -0.95% vs prior month. Share +3.5 points.

  3. 3.Samsung

    10.8%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

  4. 4.LG

    7.8%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  5. 5.BenQ

    4.7%

    Held 5th. 170 estimated branded searches, -34.6% vs prior month. Share -1.6 points.

Compare popularity between Epson and its closest rivals

Every comparison with Epson

14 comparisons

How has branded search demand for Epson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Epson in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Epson’s share of searches among short throw projector brands in New Zealand increased from 42.2% to 47.8%.
  • Across the 12 months ending September 2026, Epson’s share of searches among short throw projector brands in New Zealand peaked at 48.8% in August 2026 and was lowest at 36% in December 2025.

How did search popularity change for New Zealand short throw projector brands in September 2026?

4 changes

  1. In September 2026, Hisense gained share of searches among short throw projector brands in New Zealand, from 25.4% to 28.9%.

  2. In September 2026, BenQ lost share of searches among short throw projector brands in New Zealand, from 6.3% to 4.7%.

  3. In September 2026, Epson lost share of searches among short throw projector brands in New Zealand, from 48.8% to 47.8%.

  4. In September 2026, Samsung lost share of searches among short throw projector brands in New Zealand, from 11.6% to 10.8%.

How are Epson’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Epson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • epson
  • epson ecotank printer
  • epson et
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson printer
  • epson projector
  • epson toner
  • epson video projector

Do you work for Epson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Epson compete?

Epson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands3rd of 615.2%Show ranking
Printer toner brands3rd of 611.1%Show ranking
Laser printer brands3rd of 511.2%Show ranking
Plotter printer brands3rd of 311.5%Show ranking
Ink cartridges brands2nd of 425.9%Show ranking
Projector brands1st of 736.9%Show ranking
Portable projector brands2nd of 539.1%Show ranking
Short throw projector brands1st of 547.8%Shown above
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