Brandwave

Printer brands in New Zealand:Which brands are most popular in search?

In August 2026, Canon was the most searched among printer brands in New Zealand, with an estimated 27K branded searches and 46% estimated Share of Search within this set.

Share of Search, August 2026
  1. Canon46%
  2. HP32.8%
  3. Epson11.5%
  4. Brother7.9%
  5. Kyocera0.99%
  6. Fuji Xerox0.8%

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Share of SearchLeaderboard

Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among printer brands in New Zealand, by month

Share of Search by month for Canon, HP, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Canon

    46%

    held 1st · 27K estimated branded searches · -2% vs prior month · -1.7 points

  2. 2.HP

    32.8%

    held 2nd · 19.3K estimated branded searches · +5% vs prior month · +1 points

  3. 3.Epson

    11.5%

    held 3rd · 6.8K estimated branded searches · +3.8% vs prior month · +0.2 points

  4. 4.Brother

    7.9%

    held 4th · 4.6K estimated branded searches · +5% vs prior month · +0.2 points

  5. 5.Kyocera

    0.99%

    moved from 6th to 5th · 580 estimated branded searches · +28.9% vs prior month · +0.2 points

  6. 6.Fuji Xerox

    0.8%

    moved from 5th to 6th · 470 estimated branded searches · +2.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among printer brands in New Zealand?

In August 2026, Canon was the most searched among printer brands in New Zealand, with an estimated 27K branded searches and 46% estimated Share of Search within this set. HP is in 2nd place, 13.2 percentage points behind at 32.8% Share of Search.

New Zealand printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canon46.7% → 46%53.8%Dec 202538.8%Mar 20261st
HP33.6% → 32.8%41.2%Mar 202628%Dec 20252nd
Epson10.4% → 11.5%12%Jun 20269.4%Nov 20253rd
Brother7.5% → 7.9%8.9%Feb 20266.4%Nov 20254th
Kyocera0.98% → 0.99%1%Mar 20260.71%Nov 20255th
Fuji Xerox0.85% → 0.8%1.1%Mar 20260.74%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand decreased from 46.7% to 46%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand decreased from 33.6% to 32.8%.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand increased from 10.4% to 11.5%.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand peaked at 53.8% in December 2025 and was lowest at 38.8% in March 2026.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 28% in December 2025.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand peaked at 12% in June 2026 and was lowest at 9.4% in November 2025.
  • Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand peaked at 8.9% in February 2026 and was lowest at 6.4% in November 2025.
  • Across the 11 months ending August 2026, Brother, Kyocera and Fuji Xerox held steady: their estimated Share of Search among printer brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.

  3. In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.

  4. In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.

  5. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

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