Brother vs Canon:Which is more popular by branded search in New Zealand?
In August 2026, Canon had more branded searches than Brother among printer brands in New Zealand. Canon was estimated to have 27K branded searches compared to Brother’s 4.6K, and held a 46% Share of Search versus Brother’s 7.9%.
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Which is more popular in search, Brother or Canon?
Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canon, Brother. The figures are in the table below the chart.
View monthly share of search table
| Month | Canon | HP | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 33.6% | 10.4% | 7.5% | 0.98% | 0.85% |
| Nov 2025 | 51.4% | 31.3% | 9.4% | 6.4% | 0.71% | 0.76% |
| Dec 2025 | 53.8% | 28% | 10.1% | 6.5% | 0.74% | 0.74% |
| Jan 2026 | 45.7% | 33.4% | 10.5% | 8.7% | 0.81% | 0.87% |
| Feb 2026 | 40.4% | 37.4% | 11.4% | 8.9% | 0.96% | 0.96% |
| Mar 2026 | 38.8% | 41.2% | 10.4% | 7.6% | 1% | 1.1% |
| Apr 2026 | 44.6% | 33.3% | 11.9% | 8.6% | 0.93% | 0.77% |
| May 2026 | 44.6% | 34.1% | 11.3% | 8.1% | 0.97% | 0.97% |
| Jun 2026 | 45.3% | 33.2% | 12% | 7.7% | 0.93% | 0.85% |
| Jul 2026 | 47.7% | 31.8% | 11.3% | 7.6% | 0.78% | 0.8% |
| Aug 2026 | 46% | 32.8% | 11.5% | 7.9% | 0.99% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and Canon comparison changed over the last 12 months?
3 findings
- Canon was ahead of Brother in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand moved from 7.5% to 7.9%, and its estimated monthly branded searches moved from 4.2K to 4.6K.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand moved from 46.7% to 46%, and its estimated monthly branded searches moved from 26.3K to 27K.
How did search popularity change for New Zealand printer brands in August 2026?
1 change
In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Canon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
21 branded search terms
- brother a3 printer
- brother colour laser printer
- brother ink
- brother inkjet printer
- brother inktank printer
- brother label printer
- brother label printer tape
- brother laser printer
- brother mfc printer
- brother mono laser printer
- brother p touch label printer
- brother printer
- brother printer hl 1210w
- brother printer inks
- brother printer mfc j5330dw
- brother printer offline
- brother ql 800 label printer
- brother thermal printer
- brother toner
- brother vc 500w colour label printer
- brother wireless printer
Canon
25 branded search terms
- canon
- canon 8d
- canon camera
- canon co nz
- canon digital cameras
- canon g7x
- canon g7x mark2
- canon gx7
- canon ink
- canon lens
- canon mirrorless
- canon near me
- canon nz
- canon online
- canon powershot
- canon powershot sx740
- canon printer
- canon r10
- canon r5
- canon r6 mark ii
- canon r7
- canon selphy cp1500
- canon sx740
- canon sx740 hs
- canon toner
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