Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 21.6% of all New Zealand printer brand searches, placing Canon second out of six brands. When we asked both ChatGPT and Google AI Overviews about printer brands, Canon appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Canon is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. HPShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. CanonShare of searches 21.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BrotherShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. KyoceraShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Canon appeared in all four answers. Canon is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Epson2nd
  3. Canon3rd
  4. HP4th
  5. Kyocera–
  6. Fuji Xerox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printer brands

4 answers

  • Asked ChatGPT

    “Which printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What are the best printer brands in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What's the best printer brand in New Zealand for home printing?”

    1. 1Epson
    2. 2Brother
    3. 3Canon
    4. 4HP

  • Searched Google, AI Overview

    “cheap printer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless printer”

    1. 1HP
    2. 2Brother
    3. 3Canon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which printer brands compete with Canon?

Canon against printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonBrotherKyoceraFuji Xerox
Oct 202544.4%23.1%14.8%14.3%1.8%1.7%
Nov 202544.7%24.1%14.8%13.4%1.4%1.6%
Dec 202541.7%27.2%15%13%1.6%1.6%
Jan 202643.4%23.2%15.7%14.3%1.6%1.7%
Feb 202644.4%20.7%16.2%15.2%1.8%1.8%
Mar 202645.1%21.6%15.2%14.2%1.8%2.1%
Apr 202642.6%21.1%17.3%15.8%1.7%1.5%
May 202643.2%23%15.4%14.7%1.8%1.9%
Jun 202643.9%21.6%17.5%13.6%1.8%1.6%
Jul 202642.9%22.7%17.4%14.1%1.5%1.5%
Aug 202643.4%23.1%17.1%13.2%1.7%1.5%
Sep 202646.9%21.6%15.2%13.5%1.8%1.1%

  1. 1.HP

    46.9%

    Held 1st. 11.5K estimated branded searches, +3% vs prior month. Share +3.4 points.

  2. 2.Canon

    21.6%

    Held 2nd. 5.3K estimated branded searches, -10.6% vs prior month. Share -1.5 points.

  3. 3.Epson

    15.2%

    Held 3rd. 3.7K estimated branded searches, -15.1% vs prior month. Share -1.9 points.

  4. 4.Brother

    13.5%

    Held 4th. 3.3K estimated branded searches, -2.9% vs prior month. Share +0.2 points.

  5. 5.Kyocera

    1.8%

    Held 5th. 430 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Fuji Xerox

    1.1%

    Held 6th. 270 estimated branded searches, -28.9% vs prior month. Share -0.4 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among printer brands in New Zealand decreased from 23.1% to 21.6%.
  • Across the 12 months ending September 2026, Canon’s share of searches among printer brands in New Zealand peaked at 27.2% in December 2025 and was lowest at 20.7% in February 2026.

How did search popularity change for New Zealand printer brands in September 2026?

4 changes

  1. In September 2026, HP gained share of searches among printer brands in New Zealand, from 43.4% to 46.9%.

  2. In September 2026, Epson lost share of searches among printer brands in New Zealand, from 17.1% to 15.2%.

  3. In September 2026, Canon lost share of searches among printer brands in New Zealand, from 23.1% to 21.6%.

  4. Estimated monthly branded searches for Fuji Xerox in New Zealand fell 30.8% over 12 measured months, from 390 to 270 in September 2026.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Show ranking
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Shown above
Telephoto lens brands2nd of 417.2%Show ranking
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Show ranking
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Show ranking
Calculator brands5th of 50.91%Show ranking
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Is Canon your brand?

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