Brandwave

How popular isFuji Xerox?

In September 2026, people searched for Fuji Xerox by name about 270 times in New Zealand, a 30.8% decrease from the previous year. These searches made up 1.1% of all New Zealand printer brand searches, placing Fuji Xerox sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about printer brands, Fuji Xerox did not appear in any of the answers.

Search and AI answers in September 2026

Fuji Xerox is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. HPShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. CanonShare of searches 21.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BrotherShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Fuji XeroxShare of searches 1.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

Fuji Xerox website (opens in a new tab)

Follow Fuji Xerox and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fuji Xerox did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Epson2nd
  3. Canon3rd
  4. HP4th
  5. Kyocera–
  6. Fuji Xerox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printer brands

4 answers

  • Asked ChatGPT

    “Which printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What are the best printer brands in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What's the best printer brand in New Zealand for home printing?”

    1. 1Epson
    2. 2Brother
    3. 3Canon
    4. 4HP

  • Searched Google, AI Overview

    “cheap printer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless printer”

    1. 1HP
    2. 2Brother
    3. 3Canon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which printer brands compete with Fuji Xerox?

Fuji Xerox against printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson, Brother, Fuji Xerox. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonBrotherKyoceraFuji Xerox
Oct 202544.4%23.1%14.8%14.3%1.8%1.7%
Nov 202544.7%24.1%14.8%13.4%1.4%1.6%
Dec 202541.7%27.2%15%13%1.6%1.6%
Jan 202643.4%23.2%15.7%14.3%1.6%1.7%
Feb 202644.4%20.7%16.2%15.2%1.8%1.8%
Mar 202645.1%21.6%15.2%14.2%1.8%2.1%
Apr 202642.6%21.1%17.3%15.8%1.7%1.5%
May 202643.2%23%15.4%14.7%1.8%1.9%
Jun 202643.9%21.6%17.5%13.6%1.8%1.6%
Jul 202642.9%22.7%17.4%14.1%1.5%1.5%
Aug 202643.4%23.1%17.1%13.2%1.7%1.5%
Sep 202646.9%21.6%15.2%13.5%1.8%1.1%

  1. 1.HP

    46.9%

    Held 1st. 11.5K estimated branded searches, +3% vs prior month. Share +3.4 points.

  2. 2.Canon

    21.6%

    Held 2nd. 5.3K estimated branded searches, -10.6% vs prior month. Share -1.5 points.

  3. 3.Epson

    15.2%

    Held 3rd. 3.7K estimated branded searches, -15.1% vs prior month. Share -1.9 points.

  4. 4.Brother

    13.5%

    Held 4th. 3.3K estimated branded searches, -2.9% vs prior month. Share +0.2 points.

  5. 5.Kyocera

    1.8%

    Held 5th. 430 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Fuji Xerox

    1.1%

    Held 6th. 270 estimated branded searches, -28.9% vs prior month. Share -0.4 points.

Compare popularity between Fuji Xerox and its closest rivals

Every comparison with Fuji Xerox

5 comparisons

How has branded search demand for Fuji Xerox changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fuji Xerox in New Zealand fell from 390 to 270.
  • Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer brands in New Zealand decreased from 1.7% to 1.1%.

How did search popularity change for New Zealand printer brands in September 2026?

4 changes

  1. In September 2026, HP gained share of searches among printer brands in New Zealand, from 43.4% to 46.9%.

  2. In September 2026, Epson lost share of searches among printer brands in New Zealand, from 17.1% to 15.2%.

  3. In September 2026, Canon lost share of searches among printer brands in New Zealand, from 23.1% to 21.6%.

  4. Estimated monthly branded searches for Fuji Xerox in New Zealand fell 30.8% over 12 measured months, from 390 to 270 in September 2026.

How are Fuji Xerox’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fuji Xerox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fuji xerox
  • fuji xerox ink
  • fuji xerox printer
  • fuji xerox toner
  • fujixerox
  • fujixerox ink
  • fujixerox printer
  • fujixerox toner

Do you work for Fuji Xerox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fuji Xerox compete?

Fuji Xerox is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Printer brands6th of 61.1%Shown above
Printer toner brands5th of 61.4%Show ranking
Creator with pink hair and a pink jacket

Is Fuji Xerox your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free