Brother vs Fuji Xerox:Which is more popular by branded search in New Zealand?
In August 2026, Brother had more branded searches than Fuji Xerox among printer brands in New Zealand. Brother was estimated to have 4.6K branded searches compared to Fuji Xerox’s 470, and held a 7.9% Share of Search versus Fuji Xerox’s 0.8%.
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Which is more popular in search, Brother or Fuji Xerox?
Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brother, Fuji Xerox. The figures are in the table below the chart.
View monthly share of search table
| Month | Canon | HP | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 33.6% | 10.4% | 7.5% | 0.98% | 0.85% |
| Nov 2025 | 51.4% | 31.3% | 9.4% | 6.4% | 0.71% | 0.76% |
| Dec 2025 | 53.8% | 28% | 10.1% | 6.5% | 0.74% | 0.74% |
| Jan 2026 | 45.7% | 33.4% | 10.5% | 8.7% | 0.81% | 0.87% |
| Feb 2026 | 40.4% | 37.4% | 11.4% | 8.9% | 0.96% | 0.96% |
| Mar 2026 | 38.8% | 41.2% | 10.4% | 7.6% | 1% | 1.1% |
| Apr 2026 | 44.6% | 33.3% | 11.9% | 8.6% | 0.93% | 0.77% |
| May 2026 | 44.6% | 34.1% | 11.3% | 8.1% | 0.97% | 0.97% |
| Jun 2026 | 45.3% | 33.2% | 12% | 7.7% | 0.93% | 0.85% |
| Jul 2026 | 47.7% | 31.8% | 11.3% | 7.6% | 0.78% | 0.8% |
| Aug 2026 | 46% | 32.8% | 11.5% | 7.9% | 0.99% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brother and Fuji Xerox comparison changed over the last 12 months?
3 findings
- Brother was ahead of Fuji Xerox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand moved from 7.5% to 7.9%, and its estimated monthly branded searches moved from 4.2K to 4.6K.
- Across the 11 months ending August 2026, Fuji Xerox’s estimated Share of Search among printer brands in New Zealand moved from 0.85% to 0.8%, and its estimated monthly branded searches moved from 480 to 470.
How did search popularity change for New Zealand printer brands in August 2026?
1 change
In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Brother’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brother
21 branded search terms
- brother a3 printer
- brother colour laser printer
- brother ink
- brother inkjet printer
- brother inktank printer
- brother label printer
- brother label printer tape
- brother laser printer
- brother mfc printer
- brother mono laser printer
- brother p touch label printer
- brother printer
- brother printer hl 1210w
- brother printer inks
- brother printer mfc j5330dw
- brother printer offline
- brother ql 800 label printer
- brother thermal printer
- brother toner
- brother vc 500w colour label printer
- brother wireless printer
Fuji Xerox
12 branded search terms
- fuji xerox
- fuji xerox ink
- fuji xerox near me
- fuji xerox nz
- fuji xerox online
- fuji xerox printer
- fuji xerox toner
- fujixerox
- fujixerox ink
- fujixerox nz
- fujixerox printer
- fujixerox toner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.