Brandwave

How popular isHP?

In September 2026, people searched for HP by name about 17,500 times in New Zealand, about the same as the previous year. These searches made up 46.9% of all New Zealand printer brand searches, placing HP first out of six brands. When we asked both ChatGPT and Google AI Overviews about printer brands, HP appeared in all answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

HP is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. HPShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. CanonShare of searches 21.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. EpsonShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BrotherShare of searches 13.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. KyoceraShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HP appeared in all four answers. HP is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. Epson2nd
  3. Canon3rd
  4. HP4th
  5. Kyocera–
  6. Fuji Xerox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kyocera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuji Xerox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about printer brands

4 answers

  • Asked ChatGPT

    “Which printer brand should I buy in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What are the best printer brands in New Zealand?”

    1. 1Brother
    2. 2Epson
    3. 3Canon
    4. 4HP

  • Asked ChatGPT

    “What's the best printer brand in New Zealand for home printing?”

    1. 1Epson
    2. 2Brother
    3. 3Canon
    4. 4HP

  • Searched Google, AI Overview

    “cheap printer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “wireless printer”

    1. 1HP
    2. 2Brother
    3. 3Canon

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which printer brands compete with HP?

HP against printer brands in New Zealand, by month

Share of searches by month for HP, Canon, Epson, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonBrotherKyoceraFuji Xerox
Oct 202544.4%23.1%14.8%14.3%1.8%1.7%
Nov 202544.7%24.1%14.8%13.4%1.4%1.6%
Dec 202541.7%27.2%15%13%1.6%1.6%
Jan 202643.4%23.2%15.7%14.3%1.6%1.7%
Feb 202644.4%20.7%16.2%15.2%1.8%1.8%
Mar 202645.1%21.6%15.2%14.2%1.8%2.1%
Apr 202642.6%21.1%17.3%15.8%1.7%1.5%
May 202643.2%23%15.4%14.7%1.8%1.9%
Jun 202643.9%21.6%17.5%13.6%1.8%1.6%
Jul 202642.9%22.7%17.4%14.1%1.5%1.5%
Aug 202643.4%23.1%17.1%13.2%1.7%1.5%
Sep 202646.9%21.6%15.2%13.5%1.8%1.1%

  1. 1.HP

    46.9%

    Held 1st. 11.5K estimated branded searches, +3% vs prior month. Share +3.4 points.

  2. 2.Canon

    21.6%

    Held 2nd. 5.3K estimated branded searches, -10.6% vs prior month. Share -1.5 points.

  3. 3.Epson

    15.2%

    Held 3rd. 3.7K estimated branded searches, -15.1% vs prior month. Share -1.9 points.

  4. 4.Brother

    13.5%

    Held 4th. 3.3K estimated branded searches, -2.9% vs prior month. Share +0.2 points.

  5. 5.Kyocera

    1.8%

    Held 5th. 430 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Fuji Xerox

    1.1%

    Held 6th. 270 estimated branded searches, -28.9% vs prior month. Share -0.4 points.

Compare popularity between HP and its closest rivals

Every comparison with HP

20 comparisons

How has branded search demand for HP changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HP in New Zealand held steady, from 16.9K to 17.5K.
  • Across the 12 months ending September 2026, HP’s share of searches among printer brands in New Zealand increased from 44.4% to 46.9%.
  • Across the 12 months ending September 2026, HP’s share of searches among printer brands in New Zealand peaked at 46.9% in September 2026 and was lowest at 41.7% in December 2025.

How did search popularity change for New Zealand printer brands in September 2026?

4 changes

  1. In September 2026, HP gained share of searches among printer brands in New Zealand, from 43.4% to 46.9%.

  2. In September 2026, Epson lost share of searches among printer brands in New Zealand, from 17.1% to 15.2%.

  3. In September 2026, Canon lost share of searches among printer brands in New Zealand, from 23.1% to 21.6%.

  4. Estimated monthly branded searches for Fuji Xerox in New Zealand fell 30.8% over 12 measured months, from 390 to 270 in September 2026.

How are HP’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hp
  • hp business laptops
  • hp calculator
  • hp calculators calculator
  • hp chromebook
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp ink cartridges
  • hp laptop
  • hp laptop touchscreen
  • hp notebook
  • hp omen
  • hp omen laptop
  • hp paper
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp printer paper
  • hp probook laptop
  • hp toner
  • hp victus
  • hp zbook laptop

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HP compete?

HP is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands3rd of 914.7%Show ranking
External monitor brands2nd of 729.3%Show ranking
Portable monitor brands2nd of 630.3%Show ranking
Printer brands1st of 646.9%Shown above
Printer toner brands1st of 658%Show ranking
Laser printer brands1st of 558.6%Show ranking
Plotter printer brands1st of 360.4%Show ranking
Ink cartridges brands3rd of 49.7%Show ranking
Calculator brands3rd of 53%Show ranking
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Is HP your brand?

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