HP vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, HP had more branded searches than Microsoft Surface among laptop brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Microsoft Surface’s 10.1K, and held a 13% Share of Search versus Microsoft Surface’s 6.8%.
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Which is more popular in search, HP or Microsoft Surface?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HP, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the HP and Microsoft Surface comparison changed over the last 12 months?
3 findings
- HP was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13%, and its estimated monthly branded searches moved from 18.9K to 19.3K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand laptop brands in August 2026?
0 changes
Neither HP nor Microsoft Surface moved beyond provider rounding among laptop brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HP
35 branded search terms
- blue hp laptop
- hp
- hp 14 inch laptop
- hp 14 laptop
- hp 15 6 laptop
- hp business laptops
- hp chromebook
- hp com
- hp computers
- hp elitebook
- hp envy
- hp envy laptop
- hp ink
- hp ink cartridge
- hp laptop
- hp laptop price
- hp laptop touchscreen
- hp laptops for sale
- hp near me
- hp notebook
- hp nz
- hp omen
- hp omen laptop
- hp online
- hp pavilion
- hp pavilion laptop
- hp printer
- hp printer ink
- hp probook laptop
- hp spectre laptop
- hp toner
- hp victus
- hp victus 15
- hp zbook laptop
- laptop hp envy x360
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Put your own brand in this comparison
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