Brandwave

Laptop brands in New Zealand:Which brands are most popular in search?

In August 2026, MacBook was the most searched among laptop brands in New Zealand, with an estimated 68.4K branded searches and 46.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. MacBook46.2%
  2. Lenovo13.9%
  3. HP13%
  4. ASUS8%
  5. Microsoft Surface6.8%
  6. Razer5.4%
  7. Acer3.3%
  8. Dell2.9%
  9. MSI0.5%

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Share of SearchLeaderboard

Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among laptop brands in New Zealand?

In August 2026, MacBook was the most searched among laptop brands in New Zealand, with an estimated 68.4K branded searches and 46.2% estimated Share of Search within this set. Lenovo is in 2nd place, 32.4 percentage points behind at 13.9% Share of Search.

New Zealand laptop brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MacBook41.8% → 46.2%53.4%Mar 202641.8%Oct 20251st
Lenovo14.5% → 13.9%16.7%Nov 202511.7%Mar 20262nd
HP14.5% → 13%14.5%Oct 202512.2%Dec 20253rd
ASUS8.2% → 8%8.2%Dec 20256.7%Mar 20265th → 4th
Microsoft Surface8.3% → 6.8%8.3%Oct 20255.9%Mar 20264th → 5th
Razer5.7% → 5.4%7%Dec 20253.8%Mar 20266th
Acer3.5% → 3.3%4.4%Jan 20262.6%Mar 20267th
Dell3% → 2.9%3.3%Jul 20262.2%Mar 20268th
MSI0.53% → 0.5%0.57%Feb 20260.46%Mar 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand increased from 41.8% to 46.2%.
  • Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13.9%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13%.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand decreased from 8.3% to 6.8%.
  • Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand peaked at 53.4% in March 2026 and was lowest at 41.8% in October 2025.
  • Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand peaked at 16.7% in November 2025 and was lowest at 11.7% in March 2026.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand peaked at 14.5% in October 2025 and was lowest at 12.2% in December 2025.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand peaked at 8.2% in December 2025 and was lowest at 6.7% in March 2026.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 5.9% in March 2026.
  • Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand peaked at 7% in December 2025 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, Acer’s estimated Share of Search among laptop brands in New Zealand peaked at 4.4% in January 2026 and was lowest at 2.6% in March 2026.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 2.2% in March 2026.
  • Across the 11 months ending August 2026, ASUS rose from 5th to 4th among laptop brands in New Zealand.
  • Across the 11 months ending August 2026, Microsoft Surface fell from 4th to 5th among laptop brands in New Zealand.
  • Across the 11 months ending August 2026, Razer, Acer, Dell and MSI held steady: their estimated Share of Search among laptop brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

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