HP vs Lenovo:Which is more popular by branded search in New Zealand?
In August 2026, Lenovo had more branded searches than HP among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to HP’s 19.3K, and held a 13.9% Share of Search versus HP’s 13%.
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Which is more popular in search, HP or Lenovo?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lenovo, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the HP and Lenovo comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: HP took it in March 2026, Lenovo took it in April 2026, HP took it in May 2026, Lenovo took it in June 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13%, and its estimated monthly branded searches moved from 18.9K to 19.3K.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 19K to 20.5K.
How did search popularity change for New Zealand laptop brands in August 2026?
1 change
In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HP
35 branded search terms
- blue hp laptop
- hp
- hp 14 inch laptop
- hp 14 laptop
- hp 15 6 laptop
- hp business laptops
- hp chromebook
- hp com
- hp computers
- hp elitebook
- hp envy
- hp envy laptop
- hp ink
- hp ink cartridge
- hp laptop
- hp laptop price
- hp laptop touchscreen
- hp laptops for sale
- hp near me
- hp notebook
- hp nz
- hp omen
- hp omen laptop
- hp online
- hp pavilion
- hp pavilion laptop
- hp printer
- hp printer ink
- hp probook laptop
- hp spectre laptop
- hp toner
- hp victus
- hp victus 15
- hp zbook laptop
- laptop hp envy x360
Lenovo
19 branded search terms
- lenovo
- lenovo chrome
- lenovo com
- lenovo idea flex 5
- lenovo ideapad
- lenovo ideapad slim 3
- lenovo laptop
- lenovo laptop charger
- lenovo legion
- lenovo legion5
- lenovo near me
- lenovo notebook
- lenovo nz
- lenovo online
- lenovo tab
- lenovo thinkpad
- lenovo thinkpad x1 carbon
- lenovo yoga
- lenovo yoga 7i
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.