Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 1.7% of all New Zealand laptop brand searches, placing Dell seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Dell appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Dell is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Apple MacBookShare of searches 51.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. LenovoShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. HPShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ASUSShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DellShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dell is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lenovo1st
  2. ASUS2nd
  3. HP3rd
  4. Dell4th
  5. Apple MacBook5th
  6. Acer6th
  7. Microsoft Surface7th
  8. Razer–
  9. MSI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which laptop brands compete with Dell?

Dell against laptop brands in New Zealand, by month

Share of searches by month for Apple MacBook, Lenovo, HP, ASUS, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookLenovoHPASUSRazerAcerDellMSIMicrosoft Surface
Oct 202544.3%15.3%14.4%8.1%4%3.3%2.1%0.69%7.9%
Nov 202544.1%16.7%13.8%8.5%3.9%2.8%1.6%0.68%7.9%
Dec 202546.3%16.6%12.2%8.2%4.7%2.7%1.7%0.62%6.9%
Jan 202646.2%16.5%13.5%7.8%4.2%2.8%1.6%0.71%6.7%
Feb 202648.7%14.4%13.7%8%3.4%2.8%1.7%0.74%6.5%
Mar 202656%12.4%11.6%6.9%2.8%2.4%1.5%0.62%5.8%
Apr 202646.7%15.5%13.4%8%4.2%2.7%1.9%0.73%6.8%
May 202650.4%13.5%12.9%7.8%3.6%2.6%1.9%0.69%6.5%
Jun 202651.1%13.8%12.1%7.1%3.4%2.6%1.8%0.64%7.4%
Jul 202649.6%14.4%12.7%7.6%3.4%2.6%1.8%0.74%7%
Aug 202648.6%14.5%12.8%7.8%3.8%3.3%1.7%0.66%6.8%
Sep 202651.6%16.2%14.7%8%4.1%3.1%1.7%0.6%—

  1. 1.Apple MacBook

    51.6%

    Held 1st. 51.3K estimated branded searches, -5.1% vs prior month. Share +3 points.

  2. 2.Lenovo

    16.2%

    Held 2nd. 16.1K estimated branded searches, +0.06% vs prior month. Share +1.7 points.

  3. 3.HP

    14.7%

    Held 3rd. 14.6K estimated branded searches, +2.2% vs prior month. Share +1.8 points.

  4. 4.ASUS

    8%

    Held 4th. 8K estimated branded searches, -8.4% vs prior month. Share +0.2 points.

  5. 5.Razer

    4.1%

    Moved from 6th to 5th. 4.1K estimated branded searches, -2.4% vs prior month. Share +0.4 points.

  6. 6.Acer

    3.1%

    Moved from 7th to 6th. 3K estimated branded searches, -16.2% vs prior month. Share -0.2 points.

  7. 7.Dell

    1.7%

    Moved from 8th to 7th. 1.7K estimated branded searches, -13.5% vs prior month. Share -0.1 points.

  8. 8.MSI

    0.6%

    Moved from 9th to 8th. 600 estimated branded searches, -18.9% vs prior month. Share -0.1 points.

  9. —.Microsoft Surface

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Dell and its closest rivals

Every comparison with Dell

14 comparisons

How has branded search demand for Dell changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
  • Across the 12 months ending September 2026, Dell rose from 8th to 7th among laptop brands in New Zealand.

How did search popularity change for New Zealand laptop brands in September 2026?

6 changes

  1. In September 2026, Apple MacBook gained share of searches among laptop brands in New Zealand, from 48.6% to 51.6%.

  2. In September 2026, HP gained share of searches among laptop brands in New Zealand, from 12.8% to 14.7%.

  3. In September 2026, Lenovo gained share of searches among laptop brands in New Zealand, from 14.5% to 16.2%.

  4. ASUS’s share of searches among laptop brands in New Zealand has gained ground for 3 months in a row, from 7.1% to 8% in September 2026.

  5. In September 2026, Acer rose from 7th to 6th among laptop brands in New Zealand.

  6. In September 2026, Dell rose from 8th to 7th among laptop brands in New Zealand.

How are Dell’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dell business laptops
  • dell curved monitor
  • dell dock
  • dell docking station
  • dell external monitor
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron laptop
  • dell laptop
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell portable monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • dell xps laptop
  • monitor dell ultrawide

Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands7th of 91.7%Shown above
External monitor brands7th of 70%Show ranking
Portable monitor brands6th of 60.07%Show ranking
Computer monitor brands5th of 66.8%Show ranking
Docking station brands5th of 73.5%Show ranking
Curved monitor brands4th of 56%Show ranking
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Is Dell your brand?

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