Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 3.5% of all New Zealand docking station brand searches, placing Dell fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about docking station brands, Dell appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Dell is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. BelkinShare of searches 34.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KensingtonShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AnkerShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. UGREENShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. DellShare of searches 3.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top docking station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dell is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kensington1st
  2. Anker2nd
  3. CalDigit3rd
  4. Dell4th
  5. Plugable5th
  6. UGREEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about docking station brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which docking station brands compete with Dell?

Dell against docking station brands in New Zealand, by month

Share of searches by month for Belkin, Kensington, Anker, UGREEN, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinKensingtonAnkerUGREENDellCalDigitPlugable
Oct 202531.3%34.6%16.5%11.1%5.5%0.71%0.28%
Nov 202537.5%25.3%17.6%12.7%5.4%1.2%0.26%
Dec 202542.2%24.4%16.6%12.3%3.5%0.88%0.13%
Jan 202636.9%26.1%17.6%13.4%4.5%1.2%0.27%
Feb 202633.2%31.1%17.1%13.2%4.5%0.81%0.16%
Mar 202630.8%28.4%19.2%14.6%5.1%1.6%0.29%
Apr 202633.8%26.6%18.8%13.9%5.4%1.2%0.27%
May 202631.3%32.4%16.4%13.7%4.7%1.2%0.27%
Jun 202635.2%27.8%18%12.4%5.1%1.3%0.14%
Jul 202635.2%26.5%18.7%13.9%4.5%0.95%0.27%
Aug 202632.7%28.6%18.8%14.1%4.8%0.82%0.12%
Sep 202634.9%24.3%24%12.5%3.5%0.63%0.13%

  1. 1.Belkin

    34.9%

    Held 1st. 2.8K estimated branded searches, -0.36% vs prior month. Share +2.2 points.

  2. 2.Kensington

    24.3%

    Held 2nd. 1.9K estimated branded searches, -20.6% vs prior month. Share -4.3 points.

  3. 3.Anker

    24%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +5.1 points.

  4. 4.UGREEN

    12.5%

    Held 4th. 990 estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  5. 5.Dell

    3.5%

    Held 5th. 280 estimated branded searches, -31.7% vs prior month. Share -1.3 points.

  6. 6.CalDigit

    0.63%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  7. 7.Plugable

    0.13%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dell and its closest rivals

Every comparison with Dell

14 comparisons

How has branded search demand for Dell changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
  • Across the 12 months ending September 2026, Dell’s share of searches among docking station brands in New Zealand decreased from 5.5% to 3.5%.

How did search popularity change for New Zealand docking station brands in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among docking station brands in New Zealand, from 18.8% to 24%.

  2. In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%.

  3. In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%.

  4. In September 2026, UGREEN lost share of searches among docking station brands in New Zealand, from 14.1% to 12.5%.

  5. In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%.

  6. CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026.

How are Dell’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dell business laptops
  • dell curved monitor
  • dell dock
  • dell docking station
  • dell external monitor
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron laptop
  • dell laptop
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell portable monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • dell xps laptop
  • monitor dell ultrawide

Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands7th of 91.7%Show ranking
External monitor brands7th of 70%Show ranking
Portable monitor brands6th of 60.07%Show ranking
Computer monitor brands5th of 66.8%Show ranking
Docking station brands5th of 73.5%Shown above
Curved monitor brands4th of 56%Show ranking
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Is Dell your brand?

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