Brandwave

Dell vs Kensington:Which is more popular?

In September 2026, Kensington had more branded searches than Dell among docking station brands in New Zealand. Kensington had about 1,930 branded searches, while Dell had 280. Kensington made up 24.3% of all docking station brand searches we track, and Dell accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about docking station brands, Dell appeared in four of the five answers and Kensington in three. Kensington was mentioned before Dell in every answer that named either.

Among docking station brands in New Zealand in September 2026

Who do people search for more?

Kensington, about 7 searches for every 1 for Dell

Kensington 1.9K searchesDell 280 searches

Who does AI mention more?

Dell, mentioned in 4 of 5 answers, Kensington in 3

Dell in 4 of 5Kensington in 3 of 5

Who does AI recommend more?

Kensington, named ahead of Dell in 3 of 3 answers

Kensington first in 3Dell never first

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Top docking station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kensington was listed before Dell in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kensington1st
  2. Anker2nd
  3. CalDigit3rd
  4. Dell4th
  5. Plugable5th
  6. UGREEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about docking station brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dell or Kensington more popular in search?

This chart shows how often people search Google for Dell and Kensington by name. Each line represents a brand's share of searches for all seven docking station brands we track, month by month, from searches in New Zealand.

Dell and Kensington among docking station brands in New Zealand, by month

Share of searches by month for Kensington, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinKensingtonAnkerUGREENDellCalDigitPlugable
Oct 202531.3%34.6%16.5%11.1%5.5%0.71%0.28%
Nov 202537.5%25.3%17.6%12.7%5.4%1.2%0.26%
Dec 202542.2%24.4%16.6%12.3%3.5%0.88%0.13%
Jan 202636.9%26.1%17.6%13.4%4.5%1.2%0.27%
Feb 202633.2%31.1%17.1%13.2%4.5%0.81%0.16%
Mar 202630.8%28.4%19.2%14.6%5.1%1.6%0.29%
Apr 202633.8%26.6%18.8%13.9%5.4%1.2%0.27%
May 202631.3%32.4%16.4%13.7%4.7%1.2%0.27%
Jun 202635.2%27.8%18%12.4%5.1%1.3%0.14%
Jul 202635.2%26.5%18.7%13.9%4.5%0.95%0.27%
Aug 202632.7%28.6%18.8%14.1%4.8%0.82%0.12%
Sep 202634.9%24.3%24%12.5%3.5%0.63%0.13%

How has the Dell and Kensington comparison changed over the last 12 months?

3 findings
  • Kensington was ahead of Dell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dell’s share of searches among docking station brands in New Zealand moved from 5.5% to 3.5%, and its estimated monthly branded searches moved from 390 to 280.
  • Across the 12 months ending September 2026, Kensington’s share of searches among docking station brands in New Zealand moved from 34.6% to 24.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

How did search popularity change for New Zealand docking station brands in September 2026?

2 changes

  1. In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%.

  2. In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dell’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

2 branded search terms

  • dell dock
  • dell docking station

Kensington

2 branded search terms

  • kensington
  • kensington docking station

How the Brand Demand Index is measured

Other head-to-heads among docking station brands

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