Brandwave

How popular isPlugable?

In September 2026, people searched for Plugable by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.13% of all New Zealand docking station brand searches, placing Plugable seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about docking station brands, Plugable appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Plugable is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. BelkinShare of searches 34.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KensingtonShare of searches 24.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AnkerShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. UGREENShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. PlugableShare of searches 0.13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top docking station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plugable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plugable is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kensington1st
  2. Anker2nd
  3. CalDigit3rd
  4. Dell4th
  5. Plugable5th
  6. UGREEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about docking station brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which docking station brands compete with Plugable?

Plugable against docking station brands in New Zealand, by month

Share of searches by month for Belkin, Kensington, Anker, UGREEN, Dell, Plugable. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinKensingtonAnkerUGREENDellCalDigitPlugable
Oct 202531.3%34.6%16.5%11.1%5.5%0.71%0.28%
Nov 202537.5%25.3%17.6%12.7%5.4%1.2%0.26%
Dec 202542.2%24.4%16.6%12.3%3.5%0.88%0.13%
Jan 202636.9%26.1%17.6%13.4%4.5%1.2%0.27%
Feb 202633.2%31.1%17.1%13.2%4.5%0.81%0.16%
Mar 202630.8%28.4%19.2%14.6%5.1%1.6%0.29%
Apr 202633.8%26.6%18.8%13.9%5.4%1.2%0.27%
May 202631.3%32.4%16.4%13.7%4.7%1.2%0.27%
Jun 202635.2%27.8%18%12.4%5.1%1.3%0.14%
Jul 202635.2%26.5%18.7%13.9%4.5%0.95%0.27%
Aug 202632.7%28.6%18.8%14.1%4.8%0.82%0.12%
Sep 202634.9%24.3%24%12.5%3.5%0.63%0.13%

  1. 1.Belkin

    34.9%

    Held 1st. 2.8K estimated branded searches, -0.36% vs prior month. Share +2.2 points.

  2. 2.Kensington

    24.3%

    Held 2nd. 1.9K estimated branded searches, -20.6% vs prior month. Share -4.3 points.

  3. 3.Anker

    24%

    Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +5.1 points.

  4. 4.UGREEN

    12.5%

    Held 4th. 990 estimated branded searches, -17.5% vs prior month. Share -1.6 points.

  5. 5.Dell

    3.5%

    Held 5th. 280 estimated branded searches, -31.7% vs prior month. Share -1.3 points.

  6. 6.CalDigit

    0.63%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  7. 7.Plugable

    0.13%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Plugable and its closest rivals

How has branded search demand for Plugable changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Plugable in New Zealand fell from 20 to 10.
  • Across the 12 months ending September 2026, Plugable’s share of searches among docking station brands in New Zealand held steady, from 0.28% to 0.13%.

How did search popularity change for New Zealand docking station brands in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among docking station brands in New Zealand, from 18.8% to 24%.

  2. In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%.

  3. In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%.

  4. In September 2026, UGREEN lost share of searches among docking station brands in New Zealand, from 14.1% to 12.5%.

  5. In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%.

  6. CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026.

How are Plugable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Plugable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • plugable

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How the Brand Demand Index is measured

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