Dell vs Plugable:Which is more popular?
In September 2026, Dell had more branded searches than Plugable among docking station brands in New Zealand. Dell had about 280 branded searches, while Plugable had 10. Dell made up 3.5% of all docking station brand searches we track, and Plugable accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about docking station brands, Dell appeared in four of the five answers and Plugable in two. Dell was mentioned before Plugable in two out of three answers that named either.
Who do people search for more?
Dell, about 28 searches for every 1 for Plugable
Who does AI mention more?
Dell, mentioned in 4 of 5 answers, Plugable in 2
Who does AI recommend more?
Dell, named ahead of Plugable in 2 of 3 answers
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Top docking station brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plugable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dell was listed before Plugable in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about docking station brands
5 answers
Asked ChatGPT
“Which docking station brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best docking station brands in New Zealand?”
Asked ChatGPT
“What's the best docking station brand in New Zealand for a laptop setup?”
Searched Google, AI Overview
“best docking station”
Searched Google, AI Overview
“laptop docking station nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dell or Plugable more popular in search?
This chart shows how often people search Google for Dell and Plugable by name. Each line represents a brand's share of searches for all seven docking station brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dell, Plugable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkin | Kensington | Anker | UGREEN | Dell | CalDigit | Plugable |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 34.6% | 16.5% | 11.1% | 5.5% | 0.71% | 0.28% |
| Nov 2025 | 37.5% | 25.3% | 17.6% | 12.7% | 5.4% | 1.2% | 0.26% |
| Dec 2025 | 42.2% | 24.4% | 16.6% | 12.3% | 3.5% | 0.88% | 0.13% |
| Jan 2026 | 36.9% | 26.1% | 17.6% | 13.4% | 4.5% | 1.2% | 0.27% |
| Feb 2026 | 33.2% | 31.1% | 17.1% | 13.2% | 4.5% | 0.81% | 0.16% |
| Mar 2026 | 30.8% | 28.4% | 19.2% | 14.6% | 5.1% | 1.6% | 0.29% |
| Apr 2026 | 33.8% | 26.6% | 18.8% | 13.9% | 5.4% | 1.2% | 0.27% |
| May 2026 | 31.3% | 32.4% | 16.4% | 13.7% | 4.7% | 1.2% | 0.27% |
| Jun 2026 | 35.2% | 27.8% | 18% | 12.4% | 5.1% | 1.3% | 0.14% |
| Jul 2026 | 35.2% | 26.5% | 18.7% | 13.9% | 4.5% | 0.95% | 0.27% |
| Aug 2026 | 32.7% | 28.6% | 18.8% | 14.1% | 4.8% | 0.82% | 0.12% |
| Sep 2026 | 34.9% | 24.3% | 24% | 12.5% | 3.5% | 0.63% | 0.13% |
How has the Dell and Plugable comparison changed over the last 12 months?
3 findings
- Dell was ahead of Plugable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among docking station brands in New Zealand moved from 5.5% to 3.5%, and its estimated monthly branded searches moved from 390 to 280.
- Across the 12 months ending September 2026, Plugable’s share of searches among docking station brands in New Zealand moved from 0.28% to 0.13%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand docking station brands in September 2026?
2 changes
In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%.
Estimated monthly branded searches for Plugable in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dell’s and Plugable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among docking station brands
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