Brandwave

Belkin vs Kensington:Which is more popular?

In September 2026, Belkin had more branded searches than Kensington among docking station brands in New Zealand. Belkin had about 2,770 branded searches, while Kensington had 1,930. Belkin made up 34.9% of all docking station brand searches we track, and Kensington accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about docking station brands, Kensington appeared in three of the five answers and Belkin in none.

Among docking station brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 44% more searches than Kensington

Belkin 2.8K searchesKensington 1.9K searches

Who does AI mention more?

Kensington, mentioned in 3 of 5 answers, Belkin in 0

Kensington in 3 of 5Belkin in 0 of 5

Who does AI recommend more?

Kensington, the only one of the two named

Kensington first in 3Belkin never named

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Top docking station brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Belkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kensington1st
  2. Anker2nd
  3. CalDigit3rd
  4. Dell4th
  5. Plugable5th
  6. UGREEN6th
  7. Belkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CalDigit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UGREEN2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about docking station brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Belkin or Kensington more popular in search?

This chart shows how often people search Google for Belkin and Kensington by name. Each line represents a brand's share of searches for all seven docking station brands we track, month by month, from searches in New Zealand.

Belkin and Kensington among docking station brands in New Zealand, by month

Share of searches by month for Belkin, Kensington. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinKensingtonAnkerUGREENDellCalDigitPlugable
Oct 202531.3%34.6%16.5%11.1%5.5%0.71%0.28%
Nov 202537.5%25.3%17.6%12.7%5.4%1.2%0.26%
Dec 202542.2%24.4%16.6%12.3%3.5%0.88%0.13%
Jan 202636.9%26.1%17.6%13.4%4.5%1.2%0.27%
Feb 202633.2%31.1%17.1%13.2%4.5%0.81%0.16%
Mar 202630.8%28.4%19.2%14.6%5.1%1.6%0.29%
Apr 202633.8%26.6%18.8%13.9%5.4%1.2%0.27%
May 202631.3%32.4%16.4%13.7%4.7%1.2%0.27%
Jun 202635.2%27.8%18%12.4%5.1%1.3%0.14%
Jul 202635.2%26.5%18.7%13.9%4.5%0.95%0.27%
Aug 202632.7%28.6%18.8%14.1%4.8%0.82%0.12%
Sep 202634.9%24.3%24%12.5%3.5%0.63%0.13%

How has the Belkin and Kensington comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Belkin took it in November 2025, Kensington took it in May 2026, Belkin took it in June 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among docking station brands in New Zealand moved from 31.3% to 34.9%, and its estimated monthly branded searches moved from 2.2K to 2.8K.
  • Across the 12 months ending September 2026, Kensington’s share of searches among docking station brands in New Zealand moved from 34.6% to 24.3%, and its estimated monthly branded searches moved from 2.5K to 1.9K.

How did search popularity change for New Zealand docking station brands in September 2026?

2 changes

  1. In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%.

  2. In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Belkin’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

10 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin earbuds
  • belkin headphones
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

Kensington

2 branded search terms

  • kensington
  • kensington docking station

How the Brand Demand Index is measured

Other head-to-heads among docking station brands

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