Brandwave

How popular isDell in search?

In August 2026, there were an estimated 4.3K branded searches for Dell in New Zealand which is up 10.6% over the last 11 months. Dell holds 8.1% estimated Share of Search among New Zealand computer monitor brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Samsung40.3%
  2. LG24.2%
  3. ASUS22.4%
  4. Dell8.1%
  5. AOC4.1%
  6. BenQ0.82%
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Which computer monitor brands compete with Dell?

Dell against computer monitor brands in New Zealand, by month

Share of Search by month for Samsung, LG, ASUS, Dell, AOC. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungLGASUSDellAOCBenQ
Oct 202540.4%22.1%24.3%8.8%3.5%0.84%
Nov 202542.1%21.6%24.8%7%3.6%0.85%
Dec 202543.3%21.9%23.5%6.7%3.9%0.74%
Jan 202640.3%23%24.3%7.4%4.3%0.64%
Feb 202637%25.1%25.5%7.9%3.8%0.84%
Mar 202635.4%28.7%24.3%7.8%3.3%0.6%
Apr 202641.2%25.8%21.3%7.7%3.3%0.78%
May 202639.9%26.7%21.5%8.1%3.1%0.73%
Jun 202640.4%26.6%20.3%8.7%3.2%0.86%
Jul 202639%25.2%21.4%8.6%4.8%1%
Aug 202640.3%24.2%22.4%8.1%4.1%0.82%
Sep 2026——————

  1. 1.Samsung

    40.3%

    held 1st · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  2. 2.LG

    24.2%

    held 2nd · 12.8K estimated branded searches · -5.9% vs prior month · -0.9 points

  3. 3.ASUS

    22.4%

    held 3rd · 11.8K estimated branded searches · +2.7% vs prior month · +1.1 points

  4. 4.Dell

    8.1%

    held 4th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  5. 5.AOC

    4.1%

    held 5th · 2.2K estimated branded searches · -16.2% vs prior month · -0.7 points

  6. 6.BenQ

    0.82%

    held 6th · 430 estimated branded searches · -23.2% vs prior month · -0.2 points

Compare search popularity between Dell and its closest rivals

How has branded search demand for Dell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dell in New Zealand rose from 3.9K to 4.3K.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands in New Zealand decreased from 8.8% to 8.1%.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands in New Zealand peaked at 8.8% in October 2025 and was lowest at 6.7% in December 2025.

How did search popularity change for New Zealand computer monitor brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.

  2. In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.

  3. In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.

  4. In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.

  5. Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.

  6. Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

Which laptop brands compete with Dell?

Dell against laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between Dell and its closest rivals

How has branded search demand for Dell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands in New Zealand peaked at 3.3% in July 2026 and was lowest at 2.2% in March 2026.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • dell 24 monitor
  • dell 27 inch monitor
  • dell 27 monitor
  • dell 34 inch curved monitor
  • dell 4k monitor
  • dell alienware laptop
  • dell business laptops
  • dell curved monitor
  • dell g15 gaming laptop
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron 15 laptop
  • dell inspiron laptop
  • dell laptop
  • dell laptop deals
  • dell laptop price
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell p2417h monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell u2412m monitor
  • dell u2414h monitor
  • dell ultrasharp 27 monitor
  • dell ultrasharp monitor
  • dell xps 13 laptop
  • dell xps laptop
  • laptop dell inspiron 15 3000
  • monitor dell ultrawide

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How the Brand Demand Index is measured

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