Brandwave

Dell vs LG:Which is more popular by branded search in New Zealand?

In August 2026, LG had more branded searches than Dell among computer monitor brands in New Zealand. LG was estimated to have 12.8K branded searches compared to Dell’s 4.3K, and held a 24.2% Share of Search versus Dell’s 8.1%.

Share of Search among computer monitor brands in New Zealand in August 2026Which is more popular in search, Dell or LG?
Dell8.1%4.3K searches
vs
LG24.2%12.8K searches
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Which is more popular in search, Dell or LG?

Compare the computer and gaming monitor brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dell and LG among computer monitor brands in New Zealand, by month

Share of Search by month for LG, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungLGASUSDellAOCBenQ
Oct 202540.4%22.1%24.3%8.8%3.5%0.84%
Nov 202542.1%21.6%24.8%7%3.6%0.85%
Dec 202543.3%21.9%23.5%6.7%3.9%0.74%
Jan 202640.3%23%24.3%7.4%4.3%0.64%
Feb 202637%25.1%25.5%7.9%3.8%0.84%
Mar 202635.4%28.7%24.3%7.8%3.3%0.6%
Apr 202641.2%25.8%21.3%7.7%3.3%0.78%
May 202639.9%26.7%21.5%8.1%3.1%0.73%
Jun 202640.4%26.6%20.3%8.7%3.2%0.86%
Jul 202639%25.2%21.4%8.6%4.8%1%
Aug 202640.3%24.2%22.4%8.1%4.1%0.82%
Sep 2026——————

How has the Dell and LG comparison changed over the last 12 months?

  • LG was ahead of Dell in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands in New Zealand moved from 8.8% to 8.1%, and its estimated monthly branded searches moved from 3.9K to 4.3K.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among computer monitor brands in New Zealand moved from 22.1% to 24.2%, and its estimated monthly branded searches moved from 9.7K to 12.8K.

How did search popularity change for New Zealand computer monitor brands in August 2026?

  1. In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.

  2. Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

32 branded search terms

  • dell 24 monitor
  • dell 27 inch monitor
  • dell 27 monitor
  • dell 34 inch curved monitor
  • dell 4k monitor
  • dell alienware laptop
  • dell business laptops
  • dell curved monitor
  • dell g15 gaming laptop
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron 15 laptop
  • dell inspiron laptop
  • dell laptop
  • dell laptop deals
  • dell laptop price
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell p2417h monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell u2412m monitor
  • dell u2414h monitor
  • dell ultrasharp 27 monitor
  • dell ultrasharp monitor
  • dell xps 13 laptop
  • dell xps laptop
  • laptop dell inspiron 15 3000
  • monitor dell ultrawide

LG

39 branded search terms

  • lg 10kg washing machine
  • lg 24 inch monitor
  • lg 32 inch monitor
  • lg 34 inch ultrawide monitor
  • lg 4k monitor
  • lg 5k monitor
  • lg 7 5 kg washing machine
  • lg curved monitor
  • lg direct drive washing machine
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg french door fridge
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg inverter direct drive washing machine
  • lg monitor
  • lg monitor 27 inch
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg stackable washer dryer
  • lg thinq washing machine
  • lg top load washing machine
  • lg top loader
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear gaming monitor
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing dryer combo
  • lg washing machine
  • lg washing machine 7kg
  • lg washing machine 8kg
  • lg washing machine 9 kg
  • lg washing machine repairing

How the Brand Demand Index is measured

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