Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 6.8% of all New Zealand computer monitor brand searches, placing Dell fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about computer monitor brands, Dell appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Dell is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. ASUSShare of searches 57.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SamsungShare of searches 16.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. AOCShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. LGShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DellShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top computer monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dell is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. ASUS2nd
  3. LG3rd
  4. Samsung4th
  5. BenQ5th
  6. AOC6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AOC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer monitor brands

5 answers

  • Asked ChatGPT

    “Which computer monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best computer monitor brands in New Zealand?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4Samsung
    5. 5BenQ
    6. 6AOC

  • Asked ChatGPT

    “What's the best computer monitor brand in New Zealand for a desktop setup?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4BenQ
    5. 5Samsung

  • Searched Google, AI Overview

    “gaming monitor nz”

    1. 1Samsung
    2. 2ASUS

  • Searched Google, AI Overview

    “4k monitor nz”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which computer monitor brands compete with Dell?

Dell against computer monitor brands in New Zealand, by month

Share of searches by month for ASUS, Samsung, AOC, LG, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSSamsungAOCLGDellBenQ
Oct 202557.1%16.2%9.6%8.2%7.4%1.5%
Nov 202559.6%15.1%8.8%8.9%6.3%1.3%
Dec 202557.7%17.1%10%8.1%5.8%1.4%
Jan 202658.3%14.7%11.2%8%6.6%1.3%
Feb 202661.2%13.7%8.8%7.6%7%1.7%
Mar 202661.3%12.9%9.2%7.9%7.4%1.3%
Apr 202655.5%15.9%9.9%8.4%8.6%1.8%
May 202658.8%14.7%9.5%8.2%7.3%1.7%
Jun 202657%14.8%9.6%9.4%7.1%2%
Jul 202652.9%13.9%14.8%9.5%6.6%2.2%
Aug 202655.1%15.9%11.5%8.2%7.5%1.8%
Sep 202657.9%16.3%10.3%7.3%6.8%1.4%

  1. 1.ASUS

    57.9%

    Held 1st. 7.4K estimated branded searches, -8.8% vs prior month. Share +2.9 points.

  2. 2.Samsung

    16.3%

    Held 2nd. 2.1K estimated branded searches, -11.1% vs prior month. Share +0.4 points.

  3. 3.AOC

    10.3%

    Held 3rd. 1.3K estimated branded searches, -22.8% vs prior month. Share -1.3 points.

  4. 4.LG

    7.3%

    Held 4th. 940 estimated branded searches, -23% vs prior month. Share -0.9 points.

  5. 5.Dell

    6.8%

    Held 5th. 870 estimated branded searches, -21.6% vs prior month. Share -0.7 points.

  6. 6.BenQ

    1.4%

    Held 6th. 180 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Dell and its closest rivals

Every comparison with Dell

14 comparisons

How has branded search demand for Dell changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
  • Across the 12 months ending September 2026, Dell’s share of searches among computer monitor brands in New Zealand decreased from 7.4% to 6.8%.
  • Across the 12 months ending September 2026, Dell’s share of searches among computer monitor brands in New Zealand peaked at 8.6% in April 2026 and was lowest at 5.8% in December 2025.

How did search popularity change for New Zealand computer monitor brands in September 2026?

4 changes

  1. In September 2026, ASUS gained share of searches among computer monitor brands in New Zealand, from 55.1% to 57.9%.

  2. In September 2026, AOC lost share of searches among computer monitor brands in New Zealand, from 11.5% to 10.3%.

  3. In September 2026, LG lost share of searches among computer monitor brands in New Zealand, from 8.2% to 7.3%.

  4. In September 2026, Dell lost share of searches among computer monitor brands in New Zealand, from 7.5% to 6.8%.

How are Dell’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dell business laptops
  • dell curved monitor
  • dell dock
  • dell docking station
  • dell external monitor
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron laptop
  • dell laptop
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell portable monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • dell xps laptop
  • monitor dell ultrawide

Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands7th of 91.7%Show ranking
External monitor brands7th of 70%Show ranking
Portable monitor brands6th of 60.07%Show ranking
Computer monitor brands5th of 66.8%Shown above
Docking station brands5th of 73.5%Show ranking
Curved monitor brands4th of 56%Show ranking
Creator with pink hair and a pink jacket

Is Dell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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