Brandwave

BenQ vs Dell:Which is more popular?

In September 2026, Dell had more branded searches than BenQ among computer monitor brands in New Zealand. Dell had about 870 branded searches, while BenQ had 180. Dell made up 6.8% of all computer monitor brand searches we track, and BenQ accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about computer monitor brands, Dell appeared in four of the five answers and BenQ in three. Dell was mentioned before BenQ in every answer that named either.

Among computer monitor brands in New Zealand in September 2026

Who do people search for more?

Dell, about 5 searches for every 1 for BenQ

Dell 870 searchesBenQ 180 searches

Who does AI mention more?

Dell, mentioned in 4 of 5 answers, BenQ in 3

Dell in 4 of 5BenQ in 3 of 5

Who does AI recommend more?

Dell, named ahead of BenQ in 3 of 3 answers

Dell first in 3BenQ never first

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Top computer monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BenQ was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dell was listed before BenQ in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. ASUS2nd
  3. LG3rd
  4. Samsung4th
  5. BenQ5th
  6. AOC6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AOC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer monitor brands

5 answers
  • Asked ChatGPT

    “Which computer monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC
  • Asked ChatGPT

    “What are the best computer monitor brands in New Zealand?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4Samsung
    5. 5BenQ
    6. 6AOC
  • Asked ChatGPT

    “What's the best computer monitor brand in New Zealand for a desktop setup?”

    1. 1Dell
    2. 2ASUS
    3. 3LG
    4. 4BenQ
    5. 5Samsung
  • Searched Google, AI Overview

    “gaming monitor nz”

    1. 1Samsung
    2. 2ASUS
  • Searched Google, AI Overview

    “4k monitor nz”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4Samsung

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BenQ or Dell more popular in search?

This chart shows how often people search Google for BenQ and Dell by name. Each line represents a brand's share of searches for all six computer monitor brands we track, month by month, from searches in New Zealand.

BenQ and Dell among computer monitor brands in New Zealand, by month

Share of searches by month for Dell, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSSamsungAOCLGDellBenQ
Oct 202557.1%16.2%9.6%8.2%7.4%1.5%
Nov 202559.6%15.1%8.8%8.9%6.3%1.3%
Dec 202557.7%17.1%10%8.1%5.8%1.4%
Jan 202658.3%14.7%11.2%8%6.6%1.3%
Feb 202661.2%13.7%8.8%7.6%7%1.7%
Mar 202661.3%12.9%9.2%7.9%7.4%1.3%
Apr 202655.5%15.9%9.9%8.4%8.6%1.8%
May 202658.8%14.7%9.5%8.2%7.3%1.7%
Jun 202657%14.8%9.6%9.4%7.1%2%
Jul 202652.9%13.9%14.8%9.5%6.6%2.2%
Aug 202655.1%15.9%11.5%8.2%7.5%1.8%
Sep 202657.9%16.3%10.3%7.3%6.8%1.4%

How has the BenQ and Dell comparison changed over the last 12 months?

3 findings
  • Dell was ahead of BenQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BenQ’s share of searches among computer monitor brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 190 to 180.
  • Across the 12 months ending September 2026, Dell’s share of searches among computer monitor brands in New Zealand moved from 7.4% to 6.8%, and its estimated monthly branded searches moved from 940 to 870.

How did search popularity change for New Zealand computer monitor brands in September 2026?

1 change
  1. In September 2026, Dell lost share of searches among computer monitor brands in New Zealand, from 7.5% to 6.8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BenQ’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BenQ

2 branded search terms

  • benq gaming monitor
  • benq monitor

Dell

7 branded search terms

  • dell business laptops
  • dell curved monitor
  • dell gaming monitor
  • dell monitor
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • monitor dell ultrawide

How the Brand Demand Index is measured

Other head-to-heads among computer monitor brands

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