Brandwave

LG vs Samsung:Which is more popular by branded search in New Zealand?

In August 2026, Samsung had more branded searches than LG among computer monitor brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to LG’s 12.8K, and held a 40.3% Share of Search versus LG’s 24.2%.

Share of Search among computer monitor brands in New Zealand in August 2026Which is more popular in search, LG or Samsung?
LG24.2%12.8K searches
vs
Samsung40.3%21.2K searches
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Which is more popular in search, LG or Samsung?

Compare the computer and gaming monitor brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

LG and Samsung among computer monitor brands in New Zealand, by month

Share of Search by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungLGASUSDellAOCBenQ
Oct 202540.4%22.1%24.3%8.8%3.5%0.84%
Nov 202542.1%21.6%24.8%7%3.6%0.85%
Dec 202543.3%21.9%23.5%6.7%3.9%0.74%
Jan 202640.3%23%24.3%7.4%4.3%0.64%
Feb 202637%25.1%25.5%7.9%3.8%0.84%
Mar 202635.4%28.7%24.3%7.8%3.3%0.6%
Apr 202641.2%25.8%21.3%7.7%3.3%0.78%
May 202639.9%26.7%21.5%8.1%3.1%0.73%
Jun 202640.4%26.6%20.3%8.7%3.2%0.86%
Jul 202639%25.2%21.4%8.6%4.8%1%
Aug 202640.3%24.2%22.4%8.1%4.1%0.82%
Sep 2026——————

How has the LG and Samsung comparison changed over the last 12 months?

  • Samsung was ahead of LG in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among computer monitor brands in New Zealand moved from 22.1% to 24.2%, and its estimated monthly branded searches moved from 9.7K to 12.8K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among computer monitor brands in New Zealand moved from 40.4% to 40.3%, and its estimated monthly branded searches moved from 17.8K to 21.2K.

How did search popularity change for New Zealand computer monitor brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.

  2. In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.

How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

39 branded search terms

  • lg 10kg washing machine
  • lg 24 inch monitor
  • lg 32 inch monitor
  • lg 34 inch ultrawide monitor
  • lg 4k monitor
  • lg 5k monitor
  • lg 7 5 kg washing machine
  • lg curved monitor
  • lg direct drive washing machine
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg french door fridge
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg inverter direct drive washing machine
  • lg monitor
  • lg monitor 27 inch
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg stackable washer dryer
  • lg thinq washing machine
  • lg top load washing machine
  • lg top loader
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear gaming monitor
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing dryer combo
  • lg washing machine
  • lg washing machine 7kg
  • lg washing machine 8kg
  • lg washing machine 9 kg
  • lg washing machine repairing

Samsung

35 branded search terms

  • 8kg samsung washing machine
  • monitor samsung gaming
  • samsung 11kg washing machine
  • samsung 12kg washing machine
  • samsung 27 curved monitor
  • samsung 27 inch monitor
  • samsung 4k monitor
  • samsung 9kg washing machine
  • samsung curved monitor
  • samsung digital inverter washing machine
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung french door fridge
  • samsung fridge
  • samsung fridge freezer
  • samsung integrated dishwasher
  • samsung monitor
  • samsung odyssey
  • samsung odyssey g3
  • samsung odyssey g5
  • samsung odyssey g5 27
  • samsung odyssey g5 32
  • samsung odyssey g6
  • samsung odyssey g7
  • samsung odyssey g9
  • samsung oled tv
  • samsung oven
  • samsung top load washing machine
  • samsung top loader
  • samsung tv
  • samsung washer dryer
  • samsung washer dryer combo
  • samsung washing machine
  • samsung washing machine repairing

How the Brand Demand Index is measured

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