Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 21.2K branded searches for Samsung in New Zealand which is up 19.4% over the last 11 months. Samsung holds 40.3% estimated Share of Search among New Zealand computer monitor brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Samsung40.3%
  2. LG24.2%
  3. ASUS22.4%
  4. Dell8.1%
  5. AOC4.1%
  6. BenQ0.82%
Samsung website (opens in a new tab)

Follow Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which computer monitor brands compete with Samsung?

Samsung against computer monitor brands in New Zealand, by month

Share of Search by month for Samsung, LG, ASUS, Dell, AOC. The figures are in the table below the chart.

View monthly share of search table
MonthSamsungLGASUSDellAOCBenQ
Oct 202540.4%22.1%24.3%8.8%3.5%0.84%
Nov 202542.1%21.6%24.8%7%3.6%0.85%
Dec 202543.3%21.9%23.5%6.7%3.9%0.74%
Jan 202640.3%23%24.3%7.4%4.3%0.64%
Feb 202637%25.1%25.5%7.9%3.8%0.84%
Mar 202635.4%28.7%24.3%7.8%3.3%0.6%
Apr 202641.2%25.8%21.3%7.7%3.3%0.78%
May 202639.9%26.7%21.5%8.1%3.1%0.73%
Jun 202640.4%26.6%20.3%8.7%3.2%0.86%
Jul 202639%25.2%21.4%8.6%4.8%1%
Aug 202640.3%24.2%22.4%8.1%4.1%0.82%
Sep 2026——————

  1. 1.Samsung

    40.3%

    held 1st · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  2. 2.LG

    24.2%

    held 2nd · 12.8K estimated branded searches · -5.9% vs prior month · -0.9 points

  3. 3.ASUS

    22.4%

    held 3rd · 11.8K estimated branded searches · +2.7% vs prior month · +1.1 points

  4. 4.Dell

    8.1%

    held 4th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  5. 5.AOC

    4.1%

    held 5th · 2.2K estimated branded searches · -16.2% vs prior month · -0.7 points

  6. 6.BenQ

    0.82%

    held 6th · 430 estimated branded searches · -23.2% vs prior month · -0.2 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung in New Zealand rose from 17.8K to 21.2K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among computer monitor brands in New Zealand peaked at 43.3% in December 2025 and was lowest at 35.4% in March 2026.

How did search popularity change for New Zealand computer monitor brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.

  2. In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.

  3. In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.

  4. In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.

  5. Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.

  6. Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

Which dishwasher brands compete with Samsung?

Samsung against dishwasher brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Miele, Bosch, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierMieleBoschBeko
Oct 202544.1%16.3%13%12.8%11.1%2.7%
Nov 202545.1%16.7%12.2%13.4%10%2.6%
Dec 202542.9%18.4%12.8%12.8%10.3%2.7%
Jan 202643.9%17.4%13.3%11.7%10.6%3%
Feb 202646%16.6%12.6%11.2%10.9%2.8%
Mar 202646.2%16.5%11.7%11.7%11.1%2.7%
Apr 202643.6%17.7%12.9%11.9%11.1%2.7%
May 202645.5%16.6%11.6%11.6%12%2.7%
Jun 202646.1%17.6%11.6%11%11%2.7%
Jul 202645.1%16.8%11.9%11.2%12.2%2.8%
Aug 202644.2%18.2%12.5%11.3%11.1%2.7%
Sep 2026——————

  1. 1.Fisher & Paykel

    44.2%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    18.2%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.5%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Miele

    11.3%

    moved from 5th to 4th · 13.1K estimated branded searches · -6.6% vs prior month · +0.1 points

  5. 5.Bosch

    11.1%

    moved from 3rd to 5th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  6. 6.Beko

    2.7%

    held 6th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand increased from 16.3% to 18.2%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 16.3% in October 2025.

How did search popularity change for New Zealand dishwasher brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.

  2. In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.

  3. In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.

  5. In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

Which fridge brands compete with Samsung?

Samsung against fridge brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, LG, Westinghouse, Hisense. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierLGWestinghouseHisense
Oct 202547.9%17.7%14.1%9.7%6.3%4.4%
Nov 202549.1%18.1%13.3%9.3%5.7%4.5%
Dec 202545.5%19.6%13.6%9.9%5.9%5.6%
Jan 202646.1%18.3%14%10.4%6%5.2%
Feb 202648.1%17.3%13.2%11.7%5.6%4%
Mar 202647.2%16.9%12%13.7%5.8%4.4%
Apr 202645.3%18.4%13.4%11.5%6.1%5.4%
May 202648.2%17.7%12.4%11.8%5.7%4.3%
Jun 202647.8%18.2%12%12%5.3%4.6%
Jul 202647.8%17.8%12.6%11.5%5.9%4.5%
Aug 202646.1%19%13%11.4%6.2%4.3%
Sep 2026——————

  1. 1.Fisher & Paykel

    46.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.7 points

  2. 2.Samsung

    19%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.2 points

  3. 3.Haier

    13%

    held 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.4 points

  4. 4.LG

    11.4%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Westinghouse

    6.2%

    held 5th · 7K estimated branded searches · +0.14% vs prior month · +0.4 points

  6. 6.Hisense

    4.3%

    held 6th · 4.8K estimated branded searches · -10.6% vs prior month · -0.2 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand increased from 17.7% to 19%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand peaked at 19.6% in December 2025 and was lowest at 16.9% in March 2026.

How did search popularity change for New Zealand fridge brands in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.

  3. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

  4. Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

Which home appliance brands compete with Samsung?

Samsung against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among home appliance brands in New Zealand peaked at 14.1% in December 2025 and was lowest at 12.2% in July 2026.
  • Across the 11 months ending August 2026, Samsung fell from 2nd to 3rd among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

Which TV brands compete with Samsung?

Samsung against TV brands in New Zealand, by month

Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.

View monthly share of search table
MonthSonySamsungPhilipsLGHisenseTCLPanasonicVeon
Oct 202542%18.4%15.2%10.1%4.5%3.7%4.2%2%
Nov 202544.6%17.2%15.8%8.8%4.2%3.9%3.9%1.6%
Dec 202543.2%16.6%16.6%8.4%4.7%3.8%4.6%2.1%
Jan 202638%18.9%15.6%10.8%5.4%4.6%4.7%1.9%
Feb 202638.3%18.8%15.2%12.7%4.4%4.2%4.5%1.9%
Mar 202638%18.7%13.5%15.2%4.8%4.1%4%1.7%
Apr 202636.3%19.2%16.9%12%5.6%4.4%3.8%1.9%
May 202637.8%18.7%17.1%12.5%4.5%4.1%3.6%1.7%
Jun 202637.4%19.4%16.2%12.8%5%3.8%3.6%1.7%
Jul 202638.4%19%16.6%12.2%4.8%3.6%3.7%1.7%
Aug 202638.5%19.1%17.4%11.5%4.3%3.6%3.4%2.2%
Sep 2026————————

  1. 1.Sony

    38.5%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points

  2. 2.Samsung

    19.1%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points

  3. 3.Philips

    17.4%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.LG

    11.5%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points

  5. 5.Hisense

    4.3%

    held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points

  6. 6.TCL

    3.6%

    moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points

  7. 7.Panasonic

    3.4%

    moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points

  8. 8.Veon

    2.2%

    held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand increased from 18.4% to 19.1%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand peaked at 19.4% in June 2026 and was lowest at 16.6% in December 2025.

How did search popularity change for New Zealand TV brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.

  2. In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.

  3. In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.

  4. In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

  5. In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

  6. Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

Which washing machine brands compete with Samsung?

Samsung against washing machine brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Bosch, LG, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierBoschLGElectrolux
Oct 202544.5%16.4%13.1%11.2%9%5.7%
Nov 202546%17%12.4%10.2%8.7%5.7%
Dec 202542.8%18.4%12.8%10.3%9.3%6.4%
Jan 202643.2%17.1%13.1%10.5%9.8%6.3%
Feb 202644.7%16.1%12.3%10.6%10.9%5.5%
Mar 202644.3%15.8%11.2%10.6%12.8%5.2%
Apr 202642.6%17.3%12.6%10.8%10.8%5.9%
May 202644.5%16.3%11.4%11.7%10.9%5.2%
Jun 202644.6%17%11.2%10.7%11.2%5.2%
Jul 202644%16.4%11.6%11.9%10.5%5.7%
Aug 202643.1%17.7%12.2%10.8%10.7%5.6%
Sep 2026——————

  1. 1.Fisher & Paykel

    43.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    17.7%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.2%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Bosch

    10.8%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  5. 5.LG

    10.7%

    held 5th · 12.8K estimated branded searches · -5.9% vs prior month · +0.1 points

  6. 6.Electrolux

    5.6%

    held 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand increased from 16.4% to 17.7%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.8% in March 2026.

How did search popularity change for New Zealand washing machine brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.

  2. In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.

  3. In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.

  5. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

35 branded search terms

  • 8kg samsung washing machine
  • monitor samsung gaming
  • samsung 11kg washing machine
  • samsung 12kg washing machine
  • samsung 27 curved monitor
  • samsung 27 inch monitor
  • samsung 4k monitor
  • samsung 9kg washing machine
  • samsung curved monitor
  • samsung digital inverter washing machine
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung french door fridge
  • samsung fridge
  • samsung fridge freezer
  • samsung integrated dishwasher
  • samsung monitor
  • samsung odyssey
  • samsung odyssey g3
  • samsung odyssey g5
  • samsung odyssey g5 27
  • samsung odyssey g5 32
  • samsung odyssey g6
  • samsung odyssey g7
  • samsung odyssey g9
  • samsung oled tv
  • samsung oven
  • samsung top load washing machine
  • samsung top loader
  • samsung tv
  • samsung washer dryer
  • samsung washer dryer combo
  • samsung washing machine
  • samsung washing machine repairing

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Samsung your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record