Brandwave

Belkin vs Samsung:Which is more popular?

In September 2026, Belkin had more branded searches than Samsung among portable charger brands in New Zealand. Belkin had about 3,000 branded searches, while Samsung had 390. Belkin made up 43.2% of all portable charger brand searches we track, and Samsung accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about portable charger brands, Belkin appeared in all four answers and Samsung in one. Belkin was mentioned before Samsung in every answer.

Among portable charger brands in New Zealand in September 2026

Who do people search for more?

Belkin, about 8 searches for every 1 for Samsung

Belkin 3K searchesSamsung 390 searches

Who does AI mention more?

Belkin, mentioned in every answer we collected

Belkin in 4 of 4Samsung in 1 of 4

Who does AI recommend more?

Belkin, named ahead of Samsung in every answer

Belkin first in 4Samsung never first

Follow Belkin vs Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top portable charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Belkin appeared in all four answers. Samsung was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Belkin was listed before Samsung in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Cygnett2nd
  3. Belkin3rd
  4. UGREEN4th
  5. Samsung5th
  6. mophie5th
  7. Jackery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cygnett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • UGREEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Samsung1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • mophie1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jackery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable charger brands

4 answers
  • Asked ChatGPT

    “Which portable charger brand should I buy in New Zealand?”

    1. 1Anker
    2. 2Cygnett
    3. 3UGREEN
    4. 4Belkin
  • Asked ChatGPT

    “What are the best portable charger brands in New Zealand?”

    1. 1Anker
    2. 2UGREEN
    3. 3Belkin
    4. 4Cygnett
  • Asked ChatGPT

    “What's the best portable charger brand in New Zealand for phone battery backup?”

    1. 1Anker
    2. 2Cygnett
    3. 3Belkin
    4. 4Samsung
  • Searched Google, AI Overview

    “power bank nz”

    1. 1Anker
    2. 2Belkin
    3. 3Cygnett
    4. 4mophie
  • Searched Google, AI Overview

    “portable charger nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Belkin or Samsung more popular in search?

This chart shows how often people search Google for Belkin and Samsung by name. Each line represents a brand's share of searches for all seven portable charger brands we track, month by month, from searches in New Zealand.

Belkin and Samsung among portable charger brands in New Zealand, by month

Share of searches by month for Belkin, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerUGREENSamsungCygnettJackerymophie
Oct 202544.1%21.5%14.5%7.2%4.8%3.9%4%
Nov 202546.5%20.6%14.9%7.4%4%3.2%3.4%
Dec 202550.2%18.6%13.8%6.8%4.5%3%3.1%
Jan 202645.2%20.5%15.6%6.1%5%4.1%3.5%
Feb 202644.1%21.3%16.5%6.4%5.2%3.4%3%
Mar 202639.7%23.6%17.9%7%4.7%3.8%3.4%
Apr 202642.9%22.2%16.4%6.3%4.2%4.2%3.7%
May 202643.8%21.3%17.9%5.5%4.5%3.6%3.3%
Jun 202645.6%21.8%15%5.6%4.5%3.7%3.8%
Jul 202644.8%22.4%16.7%6.4%3.4%3.4%2.8%
Aug 202642.7%23.4%17.5%7%3.8%2.5%3.1%
Sep 202643.2%27.3%14.2%5.6%3.7%3%2.9%

How has the Belkin and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand portable charger brands in September 2026?

2 changes
  1. In September 2026, Samsung lost share of searches among portable charger brands in New Zealand, from 7% to 5.6%.

  2. Estimated monthly branded searches for Belkin in New Zealand rose 25% over 12 measured months, from 2.4K to 3K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Belkin’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

12 branded search terms

  • belkin
  • belkin boostcharge
  • belkin boostcharge pro
  • belkin car chargers
  • belkin earbuds
  • belkin headphones
  • belkin magsafe chargers
  • belkin powerbank 20k
  • belkin powerboard
  • belkin qi
  • belkin soundform
  • belkin surge protector

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among portable charger brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.