Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 5.6% of all New Zealand portable charger brand searches, placing Samsung fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable charger brands, Samsung appeared in one of the four answers and was the joint fifth most recommended of the seven.

Search and AI answers in September 2026

Samsung is the fourth most searched of 7 competitors and the joint fifth most recommended in AI answers.

  1. BelkinShare of searches 43.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. AnkerShare of searches 27.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. UGREENShare of searches 14.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 5.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. CygnettShare of searches 3.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top portable charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Samsung was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Samsung is the joint fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. Cygnett2nd
  3. Belkin3rd
  4. UGREEN4th
  5. Samsung5th
  6. mophie5th
  7. Jackery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cygnett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • UGREEN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Samsung1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • mophie1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jackery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable charger brands

4 answers

  • Asked ChatGPT

    “Which portable charger brand should I buy in New Zealand?”

    1. 1Anker
    2. 2Cygnett
    3. 3UGREEN
    4. 4Belkin

  • Asked ChatGPT

    “What are the best portable charger brands in New Zealand?”

    1. 1Anker
    2. 2UGREEN
    3. 3Belkin
    4. 4Cygnett

  • Asked ChatGPT

    “What's the best portable charger brand in New Zealand for phone battery backup?”

    1. 1Anker
    2. 2Cygnett
    3. 3Belkin
    4. 4Samsung

  • Searched Google, AI Overview

    “power bank nz”

    1. 1Anker
    2. 2Belkin
    3. 3Cygnett
    4. 4mophie

  • Searched Google, AI Overview

    “portable charger nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable charger brands compete with Samsung?

Samsung against portable charger brands in New Zealand, by month

Share of searches by month for Belkin, Anker, UGREEN, Samsung, Cygnett, Jackery, mophie. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinAnkerUGREENSamsungCygnettJackerymophie
Oct 202544.1%21.5%14.5%7.2%4.8%3.9%4%
Nov 202546.5%20.6%14.9%7.4%4%3.2%3.4%
Dec 202550.2%18.6%13.8%6.8%4.5%3%3.1%
Jan 202645.2%20.5%15.6%6.1%5%4.1%3.5%
Feb 202644.1%21.3%16.5%6.4%5.2%3.4%3%
Mar 202639.7%23.6%17.9%7%4.7%3.8%3.4%
Apr 202642.9%22.2%16.4%6.3%4.2%4.2%3.7%
May 202643.8%21.3%17.9%5.5%4.5%3.6%3.3%
Jun 202645.6%21.8%15%5.6%4.5%3.7%3.8%
Jul 202644.8%22.4%16.7%6.4%3.4%3.4%2.8%
Aug 202642.7%23.4%17.5%7%3.8%2.5%3.1%
Sep 202643.2%27.3%14.2%5.6%3.7%3%2.9%

  1. 1.Belkin

    43.2%

    Held 1st. 3K estimated branded searches, +2.7% vs prior month. Share +0.5 points.

  2. 2.Anker

    27.3%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +3.9 points.

  3. 3.UGREEN

    14.2%

    Held 3rd. 990 estimated branded searches, -17.5% vs prior month. Share -3.3 points.

  4. 4.Samsung

    5.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -1.4 points.

  5. 5.Cygnett

    3.7%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Jackery

    3%

    Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.5 points.

  7. 7.mophie

    2.9%

    Moved from 6th to 7th. 200 estimated branded searches, -4.8% vs prior month. Share -0.2 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

64 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among portable charger brands in New Zealand decreased from 7.2% to 5.6%.
  • Across the 12 months ending September 2026, Samsung’s share of searches among portable charger brands in New Zealand peaked at 7.4% in November 2025 and was lowest at 5.5% in May 2026.

How did search popularity change for New Zealand portable charger brands in September 2026?

5 changes

  1. In September 2026, Jackery overtook mophie to rank 6th among portable charger brands in New Zealand, with 3% of the searches.

  2. In September 2026, Anker gained share of searches among portable charger brands in New Zealand, from 23.4% to 27.3%.

  3. In September 2026, UGREEN lost share of searches among portable charger brands in New Zealand, from 17.5% to 14.2%.

  4. In September 2026, Samsung lost share of searches among portable charger brands in New Zealand, from 7% to 5.6%.

  5. Estimated monthly branded searches for Belkin in New Zealand rose 25% over 12 measured months, from 2.4K to 3K in September 2026.

How are Samsung’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung bespoke jet
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung fridge freezer
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung stick vacuum
  • samsung tv
  • samsung washer dryer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth headphones brands8th of 80.24%Show ranking
Bluetooth earbuds brands6th of 60.26%Show ranking
Earphones brands5th of 60.26%Show ranking
Home appliance brands5th of 117.8%Show ranking
Home cinema brands5th of 80.52%Show ranking
Soundbar brands4th of 70.68%Show ranking
Cordless vacuum brands6th of 80.79%Show ranking
Soundbar with subwoofer brands5th of 60.81%Show ranking
TV brands3rd of 811.5%Show ranking
Stick vacuum brands5th of 81.3%Show ranking
Sleep tracker brands4th of 41.1%Show ranking
Gas cooktop brands6th of 91.2%Show ranking
Double wall oven brands5th of 81.2%Show ranking
Washing machine brands4th of 62.3%Show ranking
Surround sound system brands4th of 81.3%Show ranking
Fridge brands5th of 84.3%Show ranking
Clothes dryer brands6th of 71.4%Show ranking
Induction oven brands5th of 71.4%Show ranking
Front load washer brands5th of 61.4%Show ranking
Induction stove brands4th of 61.4%Show ranking
Counter depth refrigerator brands3rd of 51.4%Show ranking
Dishwasher brands6th of 71.5%Show ranking
Slimline dishwasher brands5th of 61.6%Show ranking
Induction hob brands4th of 41.6%Show ranking
Condenser tumble dryer brands4th of 51.6%Show ranking
Refrigerator double door brands4th of 61.6%Show ranking
Smart scale brands5th of 71.7%Show ranking
Gas stove brands4th of 61.7%Show ranking
Laser printer brands4th of 52.5%Show ranking
Flash drive brands2nd of 32.8%Show ranking
Computer monitor brands2nd of 616.3%Show ranking
Freestanding gas range brands4th of 64%Show ranking
Clothes steamer brands4th of 54.4%Show ranking
Portable charger brands4th of 75.6%Shown above
Deep freezer brands4th of 56.7%Show ranking
Portable projector brands4th of 58.9%Show ranking
Short throw projector brands3rd of 510.8%Show ranking
Microwave oven brands3rd of 614.6%Show ranking
Hard drive brands2nd of 336.1%Show ranking
Curved monitor brands1st of 546.4%Show ranking
Creator with pink hair and a pink jacket

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