Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 4.3% of all New Zealand fridge brand searches, placing Samsung fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Samsung appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Samsung is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 67.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HaierShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WestinghouseShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SamsungShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Samsung is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Samsung5th
  6. Bosch6th
  7. Westinghouse7th
  8. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fridge brands compete with Samsung?

Samsung against fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Samsung, Mitsubishi Electric, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseSamsungMitsubishi ElectricLGBosch
Oct 202566.7%9.7%6.1%5.7%4.5%3.2%2.8%1.3%
Nov 202567.2%8.7%6.3%4.8%4.8%3.5%2.9%1.6%
Dec 202564.3%8.5%8%5.6%4.7%4.1%3.2%1.5%
Jan 202664.3%10.1%7.9%5.6%4.4%3.2%3.2%1.2%
Feb 202668.3%8.7%5.8%5.1%4.5%3.4%2.8%1.3%
Mar 202669.7%7.1%6.3%4.7%3.9%2.5%4.5%1.4%
Apr 202664.3%9.4%7.4%4.5%6.2%3.1%3.9%1.2%
May 202668.4%8.6%5.4%4.7%5.4%2.8%3.3%1.3%
Jun 202669%8.6%6.6%4.4%3.7%3.7%2.7%1.4%
Jul 202671.7%7.8%6%4.4%3.6%2.6%2.7%1.2%
Aug 202670.8%8.2%5%5.3%3.9%2.9%2.6%1.4%
Sep 202667.7%8.2%5.9%5.7%4.3%3.4%2.9%2%

  1. 1.Fisher & Paykel

    67.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  2. 2.Haier

    8.2%

    Held 2nd. 2.4K estimated branded searches, -15.3% vs prior month. Share 0 points.

  3. 3.Hisense

    5.9%

    Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Westinghouse

    5.7%

    Moved from 3rd to 4th. 1.7K estimated branded searches, -8.2% vs prior month. Share +0.4 points.

  5. 5.Samsung

    4.3%

    Held 5th. 1.3K estimated branded searches, -6.6% vs prior month. Share +0.4 points.

  6. 6.Mitsubishi Electric

    3.4%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.LG

    2.9%

    Held 7th. 870 estimated branded searches, -5.4% vs prior month. Share +0.3 points.

  8. 8.Bosch

    2%

    Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

64 comparisons

How has branded search demand for Samsung changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 3.6% in July 2026.

How did search popularity change for New Zealand fridge brands in September 2026?

5 changes

  1. In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.

  3. In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.

  4. In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.

  5. Estimated monthly branded searches for Haier in New Zealand fell 19.3% over 12 measured months, from 3K to 2.4K in September 2026.

How are Samsung’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monitor samsung gaming
  • samsung 4k monitor
  • samsung bespoke jet
  • samsung curved monitor
  • samsung dishdrawer
  • samsung dishwasher
  • samsung dryer
  • samsung fridge
  • samsung fridge freezer
  • samsung monitor
  • samsung odyssey
  • samsung oled tv
  • samsung oven
  • samsung stick vacuum
  • samsung tv
  • samsung washer dryer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth headphones brands8th of 80.24%Show ranking
Bluetooth earbuds brands6th of 60.26%Show ranking
Earphones brands5th of 60.26%Show ranking
Home appliance brands5th of 117.8%Show ranking
Home cinema brands5th of 80.52%Show ranking
Soundbar brands4th of 70.68%Show ranking
Cordless vacuum brands6th of 80.79%Show ranking
Soundbar with subwoofer brands5th of 60.81%Show ranking
TV brands3rd of 811.5%Show ranking
Stick vacuum brands5th of 81.3%Show ranking
Sleep tracker brands4th of 41.1%Show ranking
Gas cooktop brands6th of 91.2%Show ranking
Double wall oven brands5th of 81.2%Show ranking
Washing machine brands4th of 62.3%Show ranking
Surround sound system brands4th of 81.3%Show ranking
Fridge brands5th of 84.3%Shown above
Clothes dryer brands6th of 71.4%Show ranking
Induction oven brands5th of 71.4%Show ranking
Front load washer brands5th of 61.4%Show ranking
Induction stove brands4th of 61.4%Show ranking
Counter depth refrigerator brands3rd of 51.4%Show ranking
Dishwasher brands6th of 71.5%Show ranking
Slimline dishwasher brands5th of 61.6%Show ranking
Induction hob brands4th of 41.6%Show ranking
Condenser tumble dryer brands4th of 51.6%Show ranking
Refrigerator double door brands4th of 61.6%Show ranking
Smart scale brands5th of 71.7%Show ranking
Gas stove brands4th of 61.7%Show ranking
Laser printer brands4th of 52.5%Show ranking
Flash drive brands2nd of 32.8%Show ranking
Computer monitor brands2nd of 616.3%Show ranking
Freestanding gas range brands4th of 64%Show ranking
Clothes steamer brands4th of 54.4%Show ranking
Portable charger brands4th of 75.6%Show ranking
Deep freezer brands4th of 56.7%Show ranking
Portable projector brands4th of 58.9%Show ranking
Short throw projector brands3rd of 510.8%Show ranking
Microwave oven brands3rd of 614.6%Show ranking
Hard drive brands2nd of 336.1%Show ranking
Curved monitor brands1st of 546.4%Show ranking
Creator with pink hair and a pink jacket

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