Deep freezer brands in New Zealand:Which are most popular?
In September 2026, Haier was the most searched deep freezer brand in New Zealand, accounting for 43% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Haier and Westinghouse showed up in every answer. Westinghouse was recommended most often, coming first in two out of five responses.
HaierShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MideaShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
SamsungShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestinghouseShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow deep freezer brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top deep freezer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Haier and Westinghouse appeared every time. Westinghouse was recommended most often, coming first in two out of five answers. Haier was second, and Midea was third. Samsung, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Westinghouse1st
- Haier2nd
- Midea3rd
- Hisense4th
- Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deep freezer brands
5 answers
Asked ChatGPT
“Which deep freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deep freezer brands in New Zealand?”
Asked ChatGPT
“What's the best deep freezer brand in New Zealand for bulk frozen food?”
Searched Google, AI Overview
“deep freezer nz”
Searched Google, AI Overview
“chest freezer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which deep freezer brands do people search for most?
This chart shows how often people search Google for each deep freezer brand by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Midea, Hisense, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | Samsung | Westinghouse |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.4% | 19.3% | 5.6% | 1% |
| Nov 2025 | 37.1% | 37.7% | 18.9% | 5.5% | 0.8% |
| Dec 2025 | 36% | 35.6% | 21.4% | 6.1% | 0.9% |
| Jan 2026 | 42% | 31.6% | 20.9% | 4.9% | 0.63% |
| Feb 2026 | 43.8% | 33% | 17.1% | 5.3% | 0.83% |
| Mar 2026 | 41.1% | 32% | 20% | 5.8% | 1% |
| Apr 2026 | 42.6% | 28.9% | 22.4% | 5.2% | 0.94% |
| May 2026 | 44.3% | 30.8% | 19.1% | 4.6% | 1.3% |
| Jun 2026 | 43.2% | 29.7% | 21.9% | 4.3% | 0.94% |
| Jul 2026 | 39.7% | 34.5% | 20.3% | 4.8% | 0.62% |
| Aug 2026 | 46.3% | 29.4% | 16.1% | 7.4% | 0.77% |
| Sep 2026 | 43% | 31.8% | 17.8% | 6.7% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 2.5K | -16.9% | -3.3 points | |
| 2, held 2nd | 31.8% | 1.9K | -3.1% | +2.4 points | |
| 3, held 3rd | 17.8% | 1K | -0.95% | +1.7 points | |
| 4, held 4th | 6.7% | 390 | -18.8% | -0.7 points | |
| 5, held 5th | 0.68% | 40 | -20% | -0.1 points |
1.
Haier43%
Held 1st. 2.5K estimated branded searches, -16.9% vs prior month. Share -3.3 points.
2.
Midea31.8%
Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.4 points.
3.
Hisense17.8%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.7 points.
4.
Samsung6.7%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.
0.68%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
Which brand is most popular in search among deep freezer brands in New Zealand?
5 brands
In September 2026, Haier was the most searched among deep freezer brands in New Zealand, with an estimated 2.5K branded searches, 43% of all searches for the five we track. Midea is in 2nd place, 11.1 percentage points behind at 31.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Haier | 43.7% → 43% | 46.3%Aug 2026 | 36%Dec 2025 | 1st |
| Midea | 30.4% → 31.8% | 37.7%Nov 2025 | 28.9%Apr 2026 | 2nd |
| Hisense | 19.3% → 17.8% | 22.4%Apr 2026 | 16.1%Aug 2026 | 3rd |
| Samsung | 5.6% → 6.7% | 7.4%Aug 2026 | 4.3%Jun 2026 | 4th |
| Westinghouse | 1% → 0.68% | 1.3%May 2026 | 0.62%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand decreased from 43.7% to 43%.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand increased from 30.4% to 31.8%.
- Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand decreased from 19.3% to 17.8%.
- Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands in New Zealand increased from 5.6% to 6.7%.
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand peaked at 46.3% in August 2026 and was lowest at 36% in December 2025.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand peaked at 37.7% in November 2025 and was lowest at 28.9% in April 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand peaked at 22.4% in April 2026 and was lowest at 16.1% in August 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands in New Zealand peaked at 7.4% in August 2026 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, Westinghouse held steady: its share of searches among deep freezer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand deep freezer brands in September 2026?
5 changes
In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.
In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.
In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.
In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.
Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.